If you need a unique and recognizable design, just collaborate with a digital designer. You need to avoid stock photos and switch your attention to original and unique graphic images. Yes, the stock ones continue to gain its popularity, however, there has been a really interesting trend that will continue to develop in 2018 - an individual approach to design and graphics. It is the individuality, which will certainly highlight your exclusivity in one or another field of expertise!
Nowadays animated objects are literally everywhere: in logos, icons at sites and applications, transitions between objects states in the material design. Sometimes, even in the mass mailing, an interactive one can get through: it acquires background video, as well as an integrated order processing, and full-fledged menus. Video and GIF of superior quality, that are working on a continuous cycle offer a real smooth visual pleasure for our eyes are considered as a popular way of adding some drama and movement to pages. And it successfully retains visitor's attention for a long time. Awesome animation attracts user's attention and should be in web development trends.
Old and well-known PNG, JPG, and even GIF images are a thing of the past. In the modern world, more attention is paid to the quality of images, and their accessibility. SVG will be the #1 most popular extension and deserves to stand side by side with other items in web design trends 2018. Easy to scale and no loss of quality. Additionally, the size of SVG files is in many respects very acceptable. This will be the best format for graphic elements.
Regarding the software, Sketch will displace Photoshop. Sketch even now makes easier and faster to create website layout. Its functionality has largely surpassed Photoshop, and we believe that in 2018 the difference will become very significant, as the result Adobe will lose part of users - web and UI designers.
Try out our last cost calculator tool to find out how much it will cost to make a design.
Professional Social Networks
Okay, we understand what direction the trends of web design will develop, but what about social networks? Shall we rethink them? Or pay additional attention? Definitely yes, most popular Behance and Dribbble will be more powerful and authoritative. Your artworks on these social networks will significantly increase the recognition of your brand.
In 2018, the design will continue to follow the main design trends of 2017; still, they will be supplemented with fresh and bright ideas and colors. It is worth noting that design is one of the most important phases of web development. Which takes up to 30% of the time.