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How Much Does it Cost to Create a Fiverr Clone?

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Yuri Musienko
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Fiverr is one of the best freelance marketplaces, where employers can hire non-staff service providers for short-term projects such as copywriting, editing, graphic design, marketing, logo creation, etc. We’ll tell you how much it costs to create a clone, what features to clone, how much money and time it will take, and how much the maintenance and promotion of the site cost.

How Much Does it Cost to Create a Fiverr Clone?

What is necessary to develop a Fiverr clone?

There are several ways to create a clone. The simplest is to launch a similar site with one of CMS WordPress themes. It’s quick and cheap, but your site would be no different from hundreds of other projects that use the same theme or an analogical one. Therefore, this option is suitable only for vacant niches, where there are almost no competitors. In all other cases, it isn’t as simple as cloning Fiverr – you should make your site a lot better or adapt it to a certain niche (target audience) as 99designs.com did.

How Much Does it Cost to Create a Fiverr Clone?

99designs.com — a Fiverr analog for the niche of freelance designers. Source

The development team. The creation of such projects as 99designs.com implies a custom development, which requires your own team of professional developers or an outsourced technical partner that has all the specialists you need. Here is a minimum list of specialists needed to create a Fiverr clone:

How Much Does it Cost to Create a Fiverr Clone?

Depending on location (country, region), experience, and professional skills, the cost of such specialists’ work may vary from $30 per hour (Eastern Europe, Asia, Africa) to $150 per hour (North America, Great Britain, Western Europe). The average rate is $50 per hour.

Fiverr’s tech stack. According to data of StackShare, the following set of tools was used during the creation of the platform (frameworks, programming languages, database management systems, compilers, etc.).

How Much Does it Cost to Create a Fiverr Clone?

Fiverr’s tech stack. Source

A Fiverr clone’s functionality. So that your freelance marketplace carries out necessary tasks, it has to support the work with three roles of users: freelancers, clients, and admins. Here is the list of features that you should implement when creating your clone for each type of user (user panel):

How Much Does it Cost to Create a Fiverr Clone?

Cost of creation of the main features of a Fiverr clone

Registration. Registration is essential for both freelancers and clients. You’re able to implement it with traditional registration via email, phone number, Facebook, Gmail, or Twitter. That being said, the registration process should be as simple as possible and, just as importantly, unobtrusive: you shouldn’t push users to register as soon as they enter the website. Instead, offer them to register twice during their user journey. Firstly – before viewing service. Secondly – before paying.

The development time of this feature is 150 hours, the cost is $7500 at the developers’ average hourly rate of $50 per hour.

How Much Does it Cost to Create a Fiverr Clone?

User profile. Client and freelancer should have a possibility to create and customize their user profiles so that it’s easier for both parties to learn more about their potential contractor and contact him to clarify all project details and cooperation conditions. The client’s profile contains the name (company name), logo, contacts, links to the site and accounts on social media, location, projects, rating, and reviews. The freelancer’s profile contains name, skills, experience, cost, profiles on social media, list of completed projects, achievements, rating, reviews, etc.

The implementation of the user profile feature in a Fiverr clone requires about 80 hours and $4000.

How Much Does it Cost to Create a Fiverr Clone?

Search system and filters. Search is a key feature of any kind of marketplace, including Fiverr. Usually, users search for a service by entering keywords. Sometimes freelance marketplaces help users to search by featuring the most popular requests under a search bar. Besides, filters and categories help in that too. For instance, a user on Fiverr can filter services by budget, service option, delivery, freelancers’ details (rating, location, etc.), language, and other things.

The creation of a system of search, categories, and filters of a freelance marketplace requires about 200 hours or $10000.

How Much Does it Cost to Create a Fiverr Clone?

Creation of order tracking. Most freelance marketplaces give clients the possibility not only to choose a service type and a freelancer but also to create a new order and attract freelancers to it on a tender basis. It requires functionality for the creation and setting up of orders, a tender system, order tracking, and tracking of working time. Time tracking helps freelancers provide the clients with information about the time spent on the project, which convinces them of the fact that their project is being carried out without delay – this improves efficiency and fosters transparency.

The creation of this functionality in a Fiverr clone needs 150 hours or $7500.

How Much Does it Cost to Create a Fiverr Clone?

Integration with social networks. It helps to speed up the registration process of a new profile and simplifies the process of users’ authorization. Moreover, you can pull the information from social networks (name, location, photo, education, professional skills) and use it to notify people of a new order, completion of an order, a payment made, a new message in a chat. You can also implement a closer integration with social networks for such freelance services as SMM, marketing, targeting, etc.

All of that will take 35 hours (minimum integration) to 500 hours (maximum integration) of development or $1750 to $25000.

Integration of payment gateways. Fiverr uses PayPal as the main payment system. However, it’s not the only payment option. You may also use a credit or debit card, Apple Pay, Google Pay, and regional iDEAL (Netherlands), GiroPay (Germany), Sofort (Austria, Belgium, Germany, and Switzerland), Boleto (Brazil), and OXXO (Mexico).

Integration with several main payment gateways will take about 80 hours or $4000. Each new integration will need 10-15 hours more.

How Much Does it Cost to Create a Fiverr Clone?

Rating & feedback system. This is the feedback that helps the users choose reliable and scrupulous contractors. Due to it, the system members can rate each other after the completion (failure, refusal) of an order by several parameters (level of communication, correspondence with a description, and whether you would recommend this agent to your friend). Only registered users should be allowed to leave feedback, thereat the parties should have a possibility to respond to the review and/or challenge it through the platform arbitration.

Creation of the rating & feedback system requires at least 25 hours or $1250.

How Much Does it Cost to Create a Fiverr Clone?

Internal chat. There may be a few ways for customers to communicate with the service provider in order to clarify some details of the service. The chat button usually is on a seller’s profile and a service page. As a rule, it’s a text chat, less often – a video chat.

Implementation time is 50 hours and the cost is $2500.

Notifications. Fiverr has two types of notifications: Push notifications and email notifications. They are necessary to notify the users of important events (a new order, new message, payment, forthcoming deadline, etc.) and to enhance the engagement by informing them about new events, updates, discounts, special offers, contests, etc.

Implementation of notification functionality requires 30 hours and $1500.

How Much Does it Cost to Create a Fiverr Clone?How Much Does it Cost to Create a Fiverr Clone?

Admin panel. It’s necessary to manage the entire app — starting with design and service listing on the home page and ending with financial service fees. For this reason, the admin should have a dashboard/screen, which shows the current condition of the service and tools to manage users, services, payment, notifications, and the like.

The creation of an admin panel of a Fiverr clone might take up to 500 hours and $25000.

How Much Does it Cost to Create a Fiverr Clone?

Additional costs, which have to be considered as well

Market research. If you just create a clone, this project will have a chance of success only in the market, where Fiverr, Freelancer, Upwork, or other large platforms don't work. There are almost no such vacant niches, so it’s better to launch a project focused on meeting the needs of one target audience. You need to research the market and competitors. The cost of such research depends on depth:
  • Top-level report — $100 to $1000. Research of this level will provide answers to such questions as market size, presence of large players (superficial analysis), main trends, a superficial analysis of the target audience. Detailed research is conducted to analyze new and low-competitive niches; in other cases, they are ineffective.
  • Full market report — $1500 to $8000 (most companies pay $3500 to $4000). This analysis includes a detailed description of the niche and target audience, competitor analysis, main trends, and forecasts regarding the development of the industry.
  • In-depth market report of the product — $1500 to $35000. This is a comprehensive research of the current condition of the industry and target audience (demography, income level, values, consumer habits), and an analysis of market trends for particular services/products (what there are, what will soon appear, how they will influence the market, etc.).
Development of the clone’s design. If you don’t just clone Fiverr, but create its analog adapted to a certain niche, you will need money for the development of the new app design. The cost of this service depends on the service complexity, niche, and some other things. For example, target platforms. Design development for iOS usually is more expensive than for Android as Apple has stricter rules for software in their online store.

Here are the main stages and cost of creation of the design of a Fiverr clone:

  • App framework development. It usually requires 15 to 150 hours depending on the complexity, niche, and platform. If the designers’ hourly rate is $50 per hour, then you'll spend $750 to $7500.
  • Development of the design of the user interface. This stage will take 20 to 210 hours or $1000 to $10500 given the above-mentioned rate.
  • Development of UX design. This usually takes 10 to 200 hours and the cost is $500 to $10000.
Freelance platform promotion. According to the report of The CMO Survey, on average, businesses spend about 9% of their annual revenue on promotion. For the majority of companies, it's $10 to $50 thous. per year. Here are average indicators of the cost of online marketing broken down by promotion channels:
  • Email marketing: 5,9% of the budget, on average $500 per month
  • PPC (pay per click): 5,3% of the budget, on average — $400 per month.
  • SEO (search engine optimization): 5,9% of the budget, on average — $500 per month.
  • SMM (social media marketing): 7,1% of the budget, on average, $700 per month.
  • Affiliate programs — 2% to 50% of the company’s revenue.
  • Content marketing — $500 per month.
This article tells more about how much companies spend on online promotion «Marketing and advertising costs for a startup business». Website maintenance cost. To launch a clone, you need to:
  • Buy a domain — $10 to $3000 per year. It depends on the domain zone.
  • Pay for hosting — $10 to $10000 per month. It depends on the load.
  • SSL certificate — $70 to $300 per year (on godaddy). It’s necessary for accepting online payments. The cost depends on the type of SSL certificate.

Merehead does professional development of Freelance Marketplaces. If you have questions, contact us for a free consultation.

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