Therefore, many companies are already beginning to create applications,
introducing alternative methods of payment into them. Also, mobile wallets are developed based on key payment methods.
Their main advantage is an enhanced level of security compared to mobile banking. People like to have alternatives when making digital payments. That’s why a number of companies (including banks) offer support for payments made using cryptocurrency.
Payments via smartphones are starting to generate more revenue than credit or debit cards. That’s why the development of relevant applications is one of the main points of the strategies of most existing companies.
This technology is one of the best discoveries of recent years. Blockchain provides almost the highest level of security, improves application performance, and speeds up data transfer. Again, it serves as the basis for cryptocurrency transactions, which today are considered the most secure.
However, today it is used not only for cryptocurrency. Thus, the blockchain allows you to create decentralized mobile applications. They can not be controlled from one point, and hacking will require huge costs that can not pay off.
Why is this the absolute trend of mobile application development? Because several smartphones have already been released, based on the blockchain. Among such Finney from Sirin Labs, HTC Exodus and BitVault from Swiss Bank.
Blockchain smartphones have not yet gained such high popularity, which is used by Apple or Huawei. But it is likely that soon these market giants will also release a model based on the blockchain.
Thanks to effective synchronization, high security and flexibility of this technology, more and more mobile applications will be built using the blockchain.
A few years ago, only films could display the possibilities of augmented reality. Although in the heads of directors it was born a long time ago. What is worth only displaying data about a person through the eyes of Terminator.
Today, augmented reality is increasingly covering our lives. For example, developed applications that help in the repair of the car. So, instead of conducting diagnostics using a computer, it is enough to synchronize the smartphone with the car and launch the application. When pointing the camera at the engine, such data will be displayed on the screen:
- residue of liquids (oil, brake, etc.);
- temperature under the hood;
- critical condition of individual vehicle components;
- key breakdown.
Thus, the driver has the opportunity to find out the causes of the malfunction even before visiting the service center. This will help to cope with a breakdown without outside help. If there are no such skills, the driver will save time studying the causes of a car breakdown.
The implementation of augmented reality in the development of mobile applications
has many variations. Information about the nearest establishments, data about each person (exclusively for law enforcement), the least busy roads and much more can be transferred using this technology.
Augmented Reality is a new page in the development of both mobile applications and the entire IT industry as a whole.
Applications "on demand"
One of the main trends of UX developments is the improvement of the technology of getting services to order. There is a catastrophic lack of time to make a call to call a car or book a table. In addition, this method does not allow you to instantly know about available places or prices. For all this, you need to ask individual questions and wait for the manager to verify the information.
Thus, companies are working to create mobile applications "on demand" of the client. One of the examples, which functions not the first year - Uber. In seconds, the user can find out the duration and cost of the trip, the estimated waiting time and even choose the route of travel.
It is noteworthy that the application has already passed through many changes. So, it effectively implements the ordering mechanism through voice commands, as well as synchronization with other devices, from laptop to Smart House.
More and more industries are saturated with companies that use the “run-on-demand” business model, which stimulates the growth of applications such as Uber and Zomato. This creates a corresponding trend for 2020.
This technology from Apple is slowly but surely gaining popularity in marketing. First, it reveals new opportunities for marketers. Secondly, it removes the burden on consumers. What is iBeacon?
These are beacons that create communication with wireless devices over a remote connection. When establishing a connection, a small push notification with the specified information comes to the phone.
For example, in a clothing store sale of the last collection of shoes. The buyer does not always pay attention to the banners, because it passes by. Beacon in this case will be a kind of beacon. As soon as a person passes by, the sensor will contact the device and give it a corresponding message.
This technology is not new, but because of its imperfections, it was not very popular. But in view of the development of the Internet of Things and the improvement of iBeacon itself, it will have a big impact on the development of mobile applications
The snag is that the Beacon cannot contact the device itself. It finds a connection with a specific application that responds to the sensors of this technology. Since this is a good step in the development of marketing, many companies will develop applications based on the response to iBeacon.
P.s. Perhaps experts of this technology will frown while reading my description. But I tried to convey the essence in the most accessible and simple form.
Chat bots integration
Chat bots are one of the examples of effective implementation of artificial intelligence. According to Statista, the global market for this technology will reach a point of $ 1.2 billion by 2025. Today, this figure is about 500 million dollars. Thus, we see that chat bots are almost an integral part of digital reality.
Previously, you could see how chat bots are implemented on websites. For a long time, the technology was clumsy, because it works on the principle of a neural network. That is, it needs time to study user behavior.
Today chat bots have replaced customer support on many websites. They provide detailed information for a shorter period. What's important, chat bots work 24/7. Thus, even if the user is in the opposite time zone of the location of the website itself, it will be able to get the result instantly.
Mobile apps have also been developed by chat bots. First of all, it concerns trading applications with which the user often could not figure out and was forced to visit the site to purchase goods. In addition, they are implemented in the previously mentioned mobile wallets.
Every year they will increasingly act as virtual assistants in mobile applications. Thanks to the progress of AI, chat bots integration has become much easier. This technology is a new page in the field of self-service, which 50% of buyers today prefer.
In the coming years, we will see that more advanced technologies will be used in mobile applications to create a more exciting and secure user experience. Businesses will continue to improve mobile applications with a focus on streamlining operations and improving customer service, as more and more people use smartphones to perform everyday tasks.
Mobile application development is important for any company that wants to remain competitive. Compliance with development trends is an integral part of improving the quality of interaction with customers.
I cannot with absolute confidence emphasize that smartphones are the future. It is not known what can come up with in a month. But today, these devices occupy the lion's share of our time in any field. Therefore, mobile application development trends play a key role in promoting companies and optimizing simple daily activities.