It is necessary to treat the search of the company not less responsibly, than to ICO. After all, there is always the likelihood of receiving low-quality services. In the worst case, you can stumble upon a scam. That is why I have compiled an approximate list of features that will help determine the approximate level of a company.
As it was said, one of the tasks of the ICO is to attract investors. Because the company should be able to offer unique support for your marketing strategy. Depending on their resources, contacts and skills, the coverage varies from a few people to the best half of the cryptocurrency community.
So, good ICO developers should have:
- broad public relations;
- strong contacts with advertising agencies;
- quick access to important market news;
- access to crypto-conferences at various levels.
It is important the company to show how it will represent your brand to a wide audience. With a decrease in the effectiveness of an advertising
campaign, interest in the project decreases. With the worsening of tokens ads, the ICO developer is really not worth your time and effort.
Knowledge of social networks
Today, work in social networks is an integral part of the marketing strategy. When developing ICO
, this is not about Facebook, Twitter, or even LinkedIn. Many have learned to work with these networks long ago. Moreover, a good CRM software has been developed, therefore the dissemination of information about the upcoming project in such networks should of course be implied.
In this case, the ICO developer should have developed accounts in such forums as Bitcointalk, Reddit and Steemit. Users most of all trust information from these sources. For the ICO development company, this should not be difficult.
ICO involves working with huge amounts of money
, up to several million, or even tens of millions of dollars. Therefore, it is recommended to look for a team with a good past. Several successful primary sales of tokens
indicate a high performance of the company. A good developer will always show:
- with whom he worked;
- what was the coverage;
- what audience is attracted;
- how many tokens are sold;
- how much funds are raised.
In this case, be sure to look for information about projects with which they collaborated, on third-party resources. It is unlikely that someone will distort information that is easy to verify. But extra caution does not hurt.
Important! It does not matter at all how extensive the company's experience is outside the cryptocurrency market
. They can be successful on the stock exchanges, but ineffective in working with cryptocurrencies. The only significant experience in this case is the history of working directly with ICO.
Information about yourself and the team
During the launch of ICO
, Whitepaper and RoadMap are being developed, the company's website, management and maintenance of escrow accounts, contract auditing, marketing strategy and more. All this requires a large and well-coordinated team that knows its business. Therefore, when getting acquainted with the ICO development company, it is necessary to get information about everyone who will be involved in the promotion of your campaign:
- documentation developers;
- creators and distributors of tokens;
- smart contract developers;
- blockchain engineers;
- web designers;
- PR managers.
Mandatory quality - the presence of positive professional experience of team members. The effectiveness of ICO
directly depends on the competence of each of them. Remember that starting a business is a huge risk and a lot of money. Pay to illiterates and you will bite your elbows.
The initial stage can very often express future development and the likely outcome. Mandatory element of the first stage - the creation of a strategy. After all, such a process as ICO
is impossible to conduct blindly.
ICO developers never bring their methods to the masses. But they can familiarize the potential client with examples of tactics during previous work.
It is important to remember that the conditions on the cryptocurrency market
change very often. Therefore, it is impossible to create a fully defined plan. Promising consultants are most likely charlatans or simply incompetent.
The strategy should contain:
- common scenario;
- primary coverage;
- actions at certain events in the market (collapse of quotes, a sudden increase in a specific project, etc.);
- press work plan;
- ways to popularize the project.
Points may be much more. However, each of the above is required in any ICO strategy
. Consultants should be involved at all stages, as they will be able to show real facts and recent changes, as well as give recommendations for further actions.
allocates something like premium tokens that are sold to small groups of investors. If you want to implement such a procedure in your project, you need to set up a proper infrastructure with whitelist capabilities.
Also, it should be borne in mind that this stage, as a rule, contains separate promotional offers and bonus program. They require changing the conditions for issuing a token, as well as the possibilities for its future use (for example, a large discount on services, providing a premium account for a certain period).
Implementing all these changes is quite difficult. For this we need individual specialists. Therefore, the automation of all sales and additional offers should be carried out by the consulting company with which you are planning to cooperate.
Every time when describing cooperation with any company, I recommend carefully checking licenses and documentation. However, people are still stepping on this rake. And we can not confidently say that this is their mistake. Today, there are many legal commissions that are actually created for fraudulent purposes.
What can you do by yourself?
- check license availability;
- find out the current status of projects with which the company has previously collaborated;
- check the country's attitude to cryptocurrencies, through which the company offers to launch ICO;
- find information about the authorities that licensed the company.
If you do not have in-depth legal knowledge regarding working with cryptocurrencies
and other digital assets, it is better to use the services of a professional lawyer. At a minimum, his practical experience will allow him to more accurately determine the legality of the company’s activities.
Your business in the future should bring huge profits. A successful ICO
is one of the sources of great profit. Your company will obey the laws of the country in which it is registered. And the cash flow will be checked.
Huge earnings through cryptocurrencies are still raising red flags in the government of many countries. This is especially true of regions that have not previously worked with ICO. Therefore, accounting services are a good advantage when choosing a development company.
Country coverage and global overviews
Most investors today are localized in the Asian region. Therefore, an ICO development company should be able to provide a direct presence in countries like China or Korea.