As you can see, a great email campaign strategy allows you to get additional hundreds of thousands of dollars. A channel that gives incredible efficiency with proper use.
Drive a lot and tons of traffic
You have to be honest and do not deceive yourself. It is not so easy to urge people to invest in your idea. The average ICO investment in ranges from $100 to $1200 per one user depending on the project specifics and investors country. To get 9M dollars, you need a lot of traffic. Tons of visitors. You need to use all possible channels for commercial, promotion, PR, and advertising. You should aim at an indicator of 700,000 users per month. This number that will allow you to get all 9M dollars. If you do not have even half of this, so how did you consider getting funds? Use each and every possible channel (blogs, media, forums, social networks, paid traffic, organic traffic, video channels, omni-channels).
Given our experience, we recommend focusing on the maximum number of countries. Create a landing page that will be not simply translated but localized. Concentration on 10-15 most popular languages of the world covers almost 90% of its population. Important! Use the native speaker only services for content creation. So you can be sure that elementary errors in the text will not spoil the impression of your startup.
We recommend concentrating on the main marketing channels like Youtube, Twitter, Medium, Facebook, Bitcointalk, Reddit, Quora etc. Online marketing channels give many leads, but the conversion is not as big as we would like. These sources allow you to get 70-90% of all funds. Your goal is to build a strong brand. Investors should realize that they see a strong team with a bright future to succeed.
Use omni-channels. Participate in seminars, conferences and any other meetups and events anywhere. Talk about your project. Of course, you do not get many investors, but usually, these investors give much more money than any other does. Why? They know you and trust you. People get used to trusting the person they know.
Real communication gives the best result but requires a lot of effort. Behind every successful project, there is a charismatic, active and purposeful team. When investors see a digital startup real people that give more confidence. As I mentioned earlier, these people invest more in your project. Take the rule to attend at least 3-5 events per month. Build distributed promotional team across the country.
This will allow you to find an additional several hundred thousand dollars in a common fund. I bring to your attention a list of the biggest blockchain events on the meetup site and the best conferences of 2018. Be active and it will bring you closer to the hard cap!
You may underestimate the importance of a high-quality referral program. Well, at least 99% of people we've spoken didn't realize it. Give the chance for users to get more tokens by inviting their friends and personal network. Contact bloggers and invite them to participate in the referral, affiliate program. Just a couple of such sources can bring you at the table several tens of thousands of dollars. Not bad at all.
User case. Fintech blockchain startup has a unique program that gave bonus tokens to active investors for referrals. Moreover, if referrals invited new users, they received bonuses for this too. Thus, if you invited 5 users, and they in turn, for 5 more people, and those for another 3. You will receive bonuses for 5 * 5 * 3 users. That makes 125 people. This approach allowed us to dramatically decrease ICO time and get funds even quicker than we expected!
To get big money you need to be advertised on many sites. Ideally of course on every but too hard to do this. So, focus on the right ones. Download the full list of sites you can click on this link. Here's the list of the most effective ones:
Desirably to focus on organic search traffic. Its give higher ROI comparing by paid ads. Using Google Keyword Planner, you'll find important and key relevant keywords that can bring additional investments. Think bigger and you'll get bigger.
Social media traffic
You can use the most popular social channels: Youtube, Facebook, Twitter, LinkedIn. Very good efficiency is provided by Youtube and Facebook groups. As a rule, there are placed paying users. But you need to work very actively to drive and convert subscribers and to create relevant content. Quality content is a key item here.
Well, it's not hard to raise $9M. Many companies do it successfully. The difficult to get $1B, it's a real challenge. Right strategy, key traffic, quality content, strong team wrapper by an awesome idea is a receipt. Brand and awareness need to be created carefully. Infect investors with your successes and belief in a brighter future and the money will come by yourself.