The third important aspect is the content. If you do not tell us about your project about important details, no one will know about it. You need to provide as much as possible information about your future project and its development. Ideas, plan, researches etc. Plan your actions for several years ahead, goals, white paper and team. Do an analysis of successful ICOs and check their web pages. You will see a lot of valuable information. Copy their approach to the content posting.
In general, you need to understand, every element on the site should reflect your attitude to the product, which end-users are going to feel. Unique design, literate text, professional graphics, extended and detailed information requires money and time, high-quality videos. All of this are investments into a successful future.
#2. Lazy Marketing
Some people are sure, an ICO website and a couple of posts on Twitter will drive you the investors. This is a huge misconception. Currently, there are over 2000 ICO. Everyone talks about a revolutionary idea, about a product that going to change the world. Let us be honest. Few of them will achieve the desired goal. But to try and get money for future development, you need to stand out, be unique, honest and sincere. It is necessary to do aggressive marketing. Use digital ads, forums, communities and groups, social channels, omni-channels. Complex work requires investments. Placing in some popular catalog will cost over $5,000 but it is worth it. The more amount you want to raise, the more aggressive marketing should be. Throughout times, it is going to be more challenging as this industry is already changing.
#3. A Plan and Strategy
As we were said earlier, you need to be contr-active in all possible directions, but do not forget about planning and strategy. If you post content on social networks, when you have a free minute or, when there is a will, your result will be zero. Before starting marketing, you need to draw up a detailed marketing plan for each channel and general detailed strategy. Hire an experienced team or company if you don't have enough experience. Everything should be done according to the rules and terms at the right time. Some stuff requires additional costs like video shooting, content, graphics, photos, etc. Be aware of this and plan everything, including ROI.
Users do not immediately become investors. There is a process behind it calling user nurturing or investor nurturing. They need time to make a right decision, a conscious decision. The first thing they see is your post on Reddit or the title in ICO calendar. The second step is to visit your site and get acquainted with your product/idea. After that is going in-depth analysis process. "I believe these guys or not" - an investor thinks. You need to feed rich useful content to such users. With each message, the trust will increase. Use all possible channels, and ways to reach out to users: social networks, messengers. Do not forget to give the right clear signals: call-to-action and encourage users to invest.
#5. Focus on money-only
This is what the founders forget during the ICO. When you start fundraising, investors come and observe you. They want to see your cooking process. If you count money, fill out accounting documents, instead of cooking, many people have a question: What do these people do? Why they do not work on their product. They are focused only on money, not on ideas. This gives rise to many doubts, mistrust, and significantly reduces the motivation of investors.
I did not plan to write the 6th paragraph, but I thought and decided to voice this problem, which is not quite obvious to some of the founders. Your project should be closely related to blockchain technologies. Perhaps it will seem obvious to you, but based on our experience, some people believe that ICO can be carried out for any type of project from the sale of socks to the bakery opening. ICO is a collection of funds exclusively in the cryptocurrency. Only innovative solutions based on blockchain are well met by investors in the ICO. Otherwise, the crypto community will not understand you, and you will fail.
The listed mistakes are one of the main in the entire ICO process. However, they do not give a 100% guarantee on the reaching hard cap. Nevertheless, give a chance for success. The first thing to remember is a belief in your idea and product. Founders with burning eyes always cause trust and warm feelings among investors.