// Trends
8 Innovative Web Design Trends 2021
// Trends
Web design of our time is a lot of possibilities. But not every whim is viable in a certain period. There is time and place for each approach. Overhauling a website without any reason can do more harm than good.
But in 2021 there will be more than enough such reasons. Analysis of user desires shows that they want to see something new in web design. Therefore, today is the time to track new trends and use them on your site.
What trends will bear a purely aesthetic character? What needs to be changed to improve the user experience? What trends will become a thing of the past and what will replace them? We've put together a list of 2021 innovative web design trends to keep you ready for change.
The main source of aesthetics on any site is multimedia. A web page that contains interesting illustrations or photos is always rated higher.
Websites saturated with content have been loading much longer, especially on mobile devices. But Google made it clear that it cares about the user. One of the ranking criteria is the results of indexing sites on mobile devices.
This made adaptability more in demand than even a year ago. The problem with GIFs and PNG images is that they lose quality when resized. Refusing them means killing saturation. Way out of the situation and a new trend - vector illustration.
The user began to trust analytics and its results more and more. Therefore, IT leaders strive to increase the role of informative design structures. Thus, they are increasingly focused on design that focuses on project data.
First of all, such a design will help you personally compare the data of your company. So you can make important decisions faster. Likewise, this approach is a great opportunity to hold the reader on the page. Search engines want the user to spend as much time as possible on the site. After all, this way the indexing rating is increased.
Designing a data-driven design requires consideration of various business factors. So you can sustain analytics with specific events.
Data as part of web design is communication with your users. Accordingly, this approach can revitalize your project.
For many years, websites have been built on a grid. This is a great approach that helps streamline the structure and focus on key elements. On the other hand, this reduces the uniqueness of the site. Therefore, the upcoming trend is asymmetric design.
Asymmetry is an opportunity to change traditions and move to brutalism, individuality, shaky energy and just fun.
However, even here, designers need to find balance. To create a sense of balance, you must conduct user testing. The goal is to make sure that no part of the page looks “heavier” than the rest. For example, the image should not be much larger than the text block.
You are probably wondering: “How to draw attention to key elements if they are not located on the grid?”. It is important to remember here that regardless of the approach, the viewer's eyes are always fixed on the large elements. Thus, in asymmetric design, it’s enough to simply increase the size of the blocks you want to focus on.
One of the best ways to get the user's attention is to upload the video to the background of the main screen. But today, technology still allows you to combine this approach with high page loading speed. This is especially true for mobile devices. The question remains: how to use SVG-illustrations and at the same time ensure the volume of images?
The answer lies in the use of soft shadows and floating elements of images. They make web design layered and more interesting. In addition, it increases the depth of design elements.
This effect can be used for designing:
In other words, you can add shadows and floating effects to any element of web design. The main thing is that it looks aesthetically pleasing against the general background. Thanks to this approach, designers can dilute the uniformity of SVG illustrations and make the design more unique.
Using real photos mixed with illustrations or graphics creates an individual message of the site. Regardless of whether you take a photo of a product or a person, it will help maintain branding. It’s also a great way to stand out from the crowd.
Overlapping or overlaying graphics with a photograph creates a special visual effect.
Such collages are universal:
Apple added a dark theme in iOS 13, which was liked by so many users. Following this, popular apps like Instagram, Whatsapp also added dark shades. This trend is spreading and becoming more popular in all areas.
Among other things, dark themes are great for OLED screens, as they save energy and extend the life of the screen. Dark shades allow you to create creative elements using a neon glow, which is one of the trends of graphic design in 2021.
Artificial intelligence penetrates more and more into all spheres of our life, including marketing. When you implement AI on your site, you can use significantly more data to meet user needs.
In the context of web design, the addition of artificial intelligence relates more to development than to the final result. AI is the ability to create targeted and personalized pages focused on a specific context. Among other things, AI will help:
Every day the user expects more and more personalization at a subconscious level. AI is the best way to give a visitor to a webpage exactly what he is looking for.
Website accessibility for any user is an important part of the web design process. This factor originates in world politics, where tolerance towards people with disabilities is now developing. Many organizations struggle to provide conditions for such categories of the population.
Web design is inextricably linked to content. Therefore, when developing, you need to take care of such things:
If a designer posts a video, he should consider making sure that any user receives the entire message. If the site will be focused on the placement of data, it is necessary to make sure that people with visual problems familiarize themselves with it.
This trend creates a lot of difficulties for web designers. Why? All these elements must be implemented without harming the aesthetics and indexing rating. Nevertheless, taking care of all segments of the population, the web designer will be able to expand the target audience.
Web design is a very intensive stage of website development. First of all, you can add a lot of elements to it that will attract attention. The main thing is not to add everything at once, so as not to create chaos in the interface. But you also need to monitor outgoing trends so that the site does not look old.
Clear geometry. For several years in a row, many designers resorted to the use of strict angles and balanced shapes. Today, the user is a little fed up because the sites look very uniform. Therefore, with the advent of asymmetry, any clearly verified figure loses its relevance. Add smoothness to your graphic design.
Bright, saturated colors. Another element of web design that is rapidly losing popularity. Firstly, they create more eye strain. Secondly, they do not coincide with the general color trends in other areas. Therefore, dimmed pastel tones replace bright colors.
Video and animation as part of the design. Many sites added animations to liven up their site. A particularly popular trend was the addition of video instead of images to the background of the main screen. This significantly reduced the speed of loading the site. Until this problem is resolved, the trend of the video remains in the past.
Many expected 2020 to signalize changes. But in fact, it has become a year of analysis of new user requirements. We will see the results in 2021. Web designers will change most of the trends, making sites look completely different.
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