Promoting the brand in social networks is not a new area. In this industry, we have accumulated enough knowledge and generalized experience, which became possible due to the successful example of many companies.
That information, which is already available and actively used, has become the basis for the analysis of popular trends. Proceeding from it, it is possible to assume with confidence, what will be SMM area in 2019. So, let's get started.
Promotion in different social networks
If you work with only one social network - it is the last day. In order for the promotion of a modern brand to reach the maximum of the audience, you need to work with different social networks. The content strategy should be as thoughtful and competent as possible. Do not regularly duplicate content (textual, visual nor graphic design) from one social site to another.
This method can be used occasionally, but in most cases, you should strive for unique content and adapt it specifically to each social network. Of course, this requires more effort from the SMM-specialist, but the result is worth it.
Modern companies in the majority understand that their audience is not limited to one social network. Therefore, you need to go to people exactly where they spend a maximum of time.
Avoiding one or other of the sites, you refuse qualitative feedback, the formation of which is one of the trends of modern content marketing. Competent segmentation of the target audience and effective communication with it - the key to business success.
A retreat into the past of old promotion models
Familiar models of business promotion in social networks will no longer work as efficiently as before. Business is changing - the strategies of its promotion are also being changed.
For SMM-managers, this means that you will have to show more creativity and personality than before. And for business, this is an indicator that now you have to pay more to specialists.
Advertising in social networks
The trend of the transition of business in the social network becomes obvious. Now one website and its contextual advertising is not enough for the business to be successfully promoted. You need to communicate with your audience where it is most often.
Accordingly, the owners and administration of social networks also understand this trend. Demand for advertising on these sites increases its price. No matter how hard a business tries to resist this fact, it has to reckon with an obvious trend. The right and strong SMM strategy is key for succesful ICO project.
Also worth noting is that business is more and more focused on the result. No matter how competent and educated the SMM-specialist is, its payment depends on the number of transitions and subscriptions. This is quite fair and objective.
Therefore, entrepreneurs are also somewhat protected against the waste of advertising budgets.
Increase the percentage of video content in social networks
About the video, as a trend, they say for a long time. As early as the beginning of 2018, videos became one of the key areas in the development of the content management industry. This trend has not bypassed the social networks, which are actively used for business promotion. Makes sense for blockchain projects and crypto exchanges. The details about development are here.
A video, in this case, becomes an excellent tool, delivering important information to the target audience. To increase brand awareness use your trendy logo in a video. If everything is normal with content and timing, video recording can easily replace textual information. It's interesting, effective and modern.
Effective reception in this direction is live broadcasts. Streaming in social networks is quite popular. It can bring a lot of advantages if the streams are:
• Will be informative and useful.
• Bearing novelty for people.
• From the good side, discover the different facets of your company's life.