On the web you can find predictions that full-screen video will take the lead among other components of web design in 2019. They are informative and convenient. The user does not have to scroll the page from top to bottom to see the information of interest. He can watch it in the video you provided.
Previously, the videos were already in high places of popularity, but later they faded into the background, as mobile devices hardly displayed websites. Much weight influenced the fact that the load speed was minimal. Consequently, the conversion decreased. Now, a lot of developers try to take into consideration this problem.
Geometric shapes as freshness and originality of web design
The use of various geometric shapes in web design is not a new trend. It began to appear around 2016, and then began to gain popularity and continues to do so in 2019. As practice shows, users are very friendly to websites that are designed in this way. Although the more modern effects are getting recognition at the same time, this simple and therefore not so expensive decision would be the best option. A skillful design of geometric shapes will pleasantly surprise the users.
Cinemagraphs as an excellent replacement for boring gif animation
Sometimes cinemagraphs are mistakenly confused with the usual gif animation, but in fact there are tangible differences between these two effects. Cinemagraphs are static pictures that contain only a single dynamic element. For example, it can be a static composition of a table in a coffee house, outside the window of which a taxi goes. This idea will be optimal for the taxi service. You can also invent many other interesting ideas that could be implemented with the help of modern computer effects. Also, it is very important to consider color trends.
In addition to cinemagraphs, the relevance of habitual animation is not lost. If the first option is innovative, then the second one is usual, tested and invariably effective. Animation is also called gif. Such elements attract attention. They catch the visitors attention and encourage them to familiarize themselves with the rest of the content of the site.
Another actual trend is 3D graphics. Three-dimensional photos are considered to be fashionable, and for good reason. They “cling” and encourage the user to pay close attention.
This trend has not lost popularity for many years. In combination with a modern UX design, they visually make a website more expensive. You can use the Google palette for quick and efficient selection.
The use of gradients in web design and logo design is a great idea in terms of color. The background of the page with gradient creates the impression of uniqueness and freshness. But be careful. Gradient is a very complex element. Its use requires experience and professionalism. You can often see the inept use of the gradient.
A particularly interesting innovation in color solutions are “blinking” and “vibrating” colors. By the way, designers use also such combinations, which are accessible for people who have problems with vision.
Simple design and unique font
Unique fonts are very popular in the web design industry. Especially, if it is a combination of a unique font and a discreet, minimalist design. For example, Airbnb designed its own font – Cereal. But sometimes the usual fonts can degrade the design of the Internet resource when it turns out that it is deprived of any visual accents. Be careful!
As for the quality unique font, it significantly affects the perception of information by a user. Non-standard, in this case, can be a winning factor that will keep the user's attention, which means it will be possible to discover information that popularizes your product.
In addition to unique fonts, the complex variants become also relevant. If earlier web designers were of the opinion that the font must necessarily be simple, now they have moved away from this belief. Complex fonts and serif fonts took an important place in the trends of 2019.
Another trend, which can not be forgotten, is variational fonts. Variable letters, which gradually increase and decrease, are attractive to users.
Minimalism and translucent buttons
Not so long ago bright effects were relevant for the sphere of web design in general. And now it is striving for minimalism. The life rhythm of a modern person is dynamic, so he does not have enough time to pay attention to the distracting maneuvers of specialists in the PR industry. He is used to clearly and structurally receive information in the form in which it doesn't bother him. Therefore, minimal design in combination with translucent buttons is not only relevant from the perspective of trends, but also functional.
Using photos in the center