Will the social media replace traditional media in the future? I'm not sure. This is due to several factors. They are as follows:
- A professional author should correctly and professionally publish information. Thus it is desirable to have a specialized journalistic education.
- Bloggers often do not conduct regular broadcasts. At the same time, the team of traditional media work full-time. They have a strict schedule of publications and plan of work.
- Bloggers usually publish information in a very narrow direction. At the same time, journalists have a broad specialization. They are not experts in all matters, but they know professionals which can help to get expertise.
Thus, to say that traditional media will "die" is unreasonable. Sometimes such thoughts resemble an agiotage, which at one time was created around electronic books. At that time, many believed that the usual paper books completely lose relevance, and the libraries will close. At the present time, after many years, we do not see anything like this. Paper books not only do not give up, but also new publishers are opening up, which are rapidly increasing the turnover of sales of paper books.
A similar trend we can observe in the media industry. At the moment, Internet technologies do not interfere with the development of traditional media. Moreover, they help them to develop. A good example is Skype in live broadcasts, when it is not possible to invite a guest or an expert directly to the studio. Probably, in the future social networks and traditional media will work more closely.
As for the social media today, Ericsson ConsumerLab experts have tracked such trends:
- Most respondents do not consider social networks an objective source of information. People are sure that most of the posts and public pages are being promoted in order to gain support or influence your decision. This indicates the critical thinking of users. Each block of information is questioned.
- About 40% of respondents believe that celebrities pay to ensure that the number of their subscribers increases. Thus, the credit of trust to celebrities in social networks is not high. Users clearly realize that behind this are certain interests and a lot of work of the PR agency.
- About 40% are tired of not relevant advertising of corporate pages with calls for "likes".
As you see, the digital marketing trends and the development of social networks provides an opportunity for the development of media. Internet technologies and the possibilities of modern technical gadgets allowed individual bloggers and companies to conduct live broadcasts. At the same time, there is no reason to say that social networks will take the place of the usual media.
The Danger of Artificial Intelligence
Interactive assistants, developed on the basis of artificial intelligence (AI), not only optimize the work of the company but also cause stress in a lot of people. Ericsson ConsumerLab reports that half of the respondents were directly concerned about this. The impossibility to distinguish between communication with a bot from communicating with a person seems to people not just a strange, but a frightening prospect. Despite so many ICO planning to use AI.
About 40% of respondents say that the new functions of smartphones that are able to respond to the mood of the user, they appear to be dangerous. Such reactions are quite logical and justified. On the one hand, engineers try to make the technology as smart as possible. On the other hand, people are not ready for such prospects. The union of human and machine intelligence is frightening.