Top Digital Marketing Trends Predictions in 2020
Many companies are waiting for 2020, as the whole world once waited for 2000. They see in it a point of a new reference and big changes. Most strategies target 2020 and our marketing experts in SMM, video, and targeting did their best to prepare this article of the hottest and most exciting trends (and tips) for you to learn and expect. In the end, consumers also crave for it’s come. This is evidenced by surveys of recent years, which are aimed at customer expectations from 2020 and helps to launch new business and startups.
In 2018, the United States spent about $ 203 billion on digital marketing. They are followed by China with a figure of 195 billion and Japan - 183 billion. By 2020, the trends will remain the same. But the eastern sector is rapidly gaining momentum. So, India and Indonesia have risen in the rankings by several lines in recent years.
Digital marketing is one of the fastest-growing segments of today's market. It has the greatest consumer focus. This is what contributes to high dynamism and new trends.
As it was said, great emphasis will be placed on the use of artificial intelligence, therefore, first of all, we will consider where and how to implement this idea.
Voice input exists not the first year, however, users in 90% of cases complained of poor quality. Very often, the smartphone or the search engine itself could not clearly process the sound, because incomprehensible requests appeared.
Today, web development has reached another level. Most of the services successfully process requests with speech defects or even unclear words of a child. Voice input is more practical and more convenient because it is gaining increasing relevance. Experts believe that in 2020 at least half of the requests will be made by voice search.
Note the difference in the queries above. In the text version, the city is indicated, but not in the voice version. Today, GPS is almost always active on phones. It's no secret that Google knows this information and even links users' photos to the site.
All companies (including online stores) will be added to the map. Thus, with the usual request, there will be a wide choice in front of the user. Today, many firms are still not linked to the map, which is why they are less popular.
Sony and Google robots are already writing music. So far, they can not fully cope without the help of people, but 10 years ago no one could imagine such a thing. The AI still has no emotions, and it is not known whether it will ever happen. But you can read the emotional state. Especially easy to do this through text.
When expressing our opinions in comments or tweets, we often use at least one keyword. And when reviewing a service or product, there will definitely be something like “terrible” or “excellent”.
Many tools can correctly recognize both direct assertion and satire or irony, marking them accordingly. This will help control the company's reputation, attitude to its services and attract more users.
Even with the usual surfing on the net, the user's goal is to quickly find what he likes. We want to get exactly the content that we need at a certain moment. This means that marketers need to personalize their messages and deliver them at the right time.
Obviously, it is simply impossible to uniqualize graphic design marketing for each user. Yes, and it is not engaged. But if you analyze, the entire audience on any service is segmented according to different indicators, such as demography, interests, or geographical distribution.
Content personalization is a constant marketing trend. Perhaps such things as voice input will sometime be irrelevant if the mind is developed. Content personalization will remain, as it allows you to offer products and services to a suitable audience much faster.
How often do you clean your email from annoying ads? It is impossible to get rid of this since sending out emails is one of the recent marketing trends. Today it is less effective, but still applied.
The issue is that ad-type spam is a big problem with today's Internet. We do not really like advertising. But when it’s too much on the site, there’s no desire to stay there.
Try searching for an apartment for rent for a day. For the next two weeks in all connected devices under a Google account, you will be offered apartments even for purchase. And it is very exhausting.
By controlling the number of "appeals" to the user, you can gain his trust. As stated above, the user needs specific information at a particular moment. If he receives it two weeks after, interest in the service will disappear.
Artificial intelligence (AI) - the main trend of the future of digital marketing. Not to say that now it will be involved directly. But without it, half the modern ways of conveying information about the product are impossible.
Understanding future trends and their skillful use makes digital marketing a major tool for brand promotion, and hence the business.
You can also read - TOP 5 DIGITAL MARKETING TRENDS TO MAKE YOUR BUSINESS SUCCESSFUL IN 2022.
#1. General advertising campaign trends
#2. Implementation of AI in marketing
#3. Voice search
#4. Online maps
#5. Analysis of emotions
#6. Chat bots
#7. Ongoing trends
#8. Focus on video
#9. Youtube as a separate tool
#10. Social networks
#11. Content personalization
#12. Spam control
#13. Summing up
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