8 Main Web Design Trends and Predictions 2020
8 Main Web Design Trends and Predictions 2020
Each industry is linked to specific trends. This is especially true of graphic design in 2020, marketing and, of course, web design. From the very beginning of the "technological revolution", you can track a lot of changes in the development of websites. Innovations expand opportunities. That is why they influence which sites we want to see. This is how new trends are formed.
You can create quite unique pages. But if at least a little does not follow the trend, a person is recognized unfashionable, and the site is uninteresting. Analyzing the ratings of Awwwards – the community that determines the best sites of the day, month and year according to different criteria, I was able to highlight the upcoming trends in web design. The following trends are provided by a team of Merehead web, UI/UX designers and even product designers. I've shared surveys with project managers as well to make this article as open as possible from different angles.
From personal experience, I can say that I leave 80% of non-adaptive sites instantly, since it is inconvenient to work with them. Exception is the availability of the necessary information to me. In this case, I have to adapt. But ahead is 2020. The task of developers is to save users from difficulties.
A trend controversial enough for today, but I have to admit, it is gaining momentum. It is unpleasant to see a message from the site in the corner of the monitor while working or watching movies. However, often there is a benefit. For example, a notice that tickets to a concert of your favorite band or a football game are ending. Even though it's a part of web development but also relates to UX design.
The pace of the 21st century has made us very impatient. This also applies to find information on the Internet, even if there is enough time. Therefore, users are in a state of “instant exposure” if the required information is obtained in full on one web page.
How to provide it? The implementation of "motion design". One of the most trivial examples is adding GIF-animations to familiarize with the main characteristics of a car.
GIFs can transfer the most complex ideas in a short amount of time. Moreover, they will definitely interest the user, which will make him stay on the site. One of the key benefits is that they work in any browser and smartphone, so they will be accessible to all.
But also it is necessary to take into account that animations, as a rule, are short-lived. Consider that there are no more than 5 seconds. In this period it is necessary to enclose the entire message. If it doesn't work, it's better to replace it with a video.
Information taken from the survey The State of Video Marketing 2019.
I can safely say that today video content is the undisputed leader among web trends. I do not know about any successful project, which representatives opposed the addition of video.
However, there is a shortlist of rules for adding this element to your site:
Chatbots are programs designed to imitate a conversation, that currently is being developed and improved, becoming more like people. They collect a base of constant questions and in the future immediately respond to interested users.
The advantages of chat bots are that they are cheap (more expensive than the FAQ section, but much cheaper than the support staff) respond instantly and are available 24/7. Disadvantages: do not understand sarcastic requests, cannot correctly answer the question asked for the first time.
Experiments with chat bots began a few years ago. But for now they were remembered only as a stupid program, unable to respond normally to a banal query. Today they have "learned." Now bots can complete an order, help with registration or restore an account.
The use of “white” space is one of the principles of logod esign and an effective way to attract attention. Under the white space means the area between the design elements, as well as the space inside some elements of the web page (including line spacing and stretching of the font).
It is also important to understand that, contrary to the original name “white space”, space should not be exactly white. It can be any color, texture or even a background image. The essence of white space is that it carries no semantic meaning.
What you should definitely know when developing a web design - the types of white space: active and passive. The first type is specially created spaces between the elements of web design, which in a certain way lead the user through the page. The second is aimed at improving the aesthetic appearance of the page. This includes line spacing, indents between paragraphs, and other similar elements.
The development of technology has led to the fact that high-quality web design by default involves the creation of more complex and dynamic elements. Thus, today we can see a lot of integrated videos, micro-interactions, animated scrolling and much more.
I will not be able to convey the whole essence of interactivity in one illustration, so I suggest you familiarize yourself with Garbage31. This site from the Ukrainian team really brought the concept of "user interaction" to a new level.
Today, minimalism is moving towards maximum simplification with the display of as few elements as possible on one page. A good example of using minimalism is Apple site.
Finally, I want to highlight several trends that are losing their relevance, as well as those that will definitely gain popularity in the coming years.
Parallel scrolling. For several years, many sites have used this technique. The bottom line is that the background also scrolled along with the front, but with more or less speed. It makes the site more attractive, but it greatly increases the speed of loading a web page, which is unacceptable for current trends.
Complex design. The departure of this trend goes from minimalism. Previously, it was popular to pay attention to any little things (variety of fonts, a variety of images, splendor and other similar elements). Today, the user needs quick access to information. Just no time to review the pictures.
3D. I will not say that this is a straight forward trend. However, after 5 years it will gain a turn. Today, for its full implementation is not enough available 3D monitors. When their value falls, part of the web design will be the presentation of information in bulk form.
VR. A new level of interactivity. Today, again, it is not available for financial reasons. In a few years, it will be much easier to implement such an idea. It is likely that users will not need a mouse to familiarize themselves with the site. It will be enough just to blink an eye or nod your head to switch between pages.
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