Google also uses more than 200 ranking signals for this matter that helps it to decide the best pieces of content and make sure that these appear on the first page of it results. In this regard, the Google algorithm plays a significant role with its careful attention to all the signs that a specific web page will send to the searchers for the desired information and product that they are looking for.
Therefore, when you want to focus on SEO, there are a few things that you should take special care for such as:
- You must choose the best primary as well as Latent Semantic Indexing keywords that are related to the search intent of the users.
- You must write contents that the visitors will love to read and find it easy to understand at the same time.
- You must also make sure that you provide Google with proper Meta information to help it understand the copy better.
Apart from that, to make sure that you optimize your site accurately for conversions, you must focus on guiding your users toward a specific page or goal. It may be for alluring them to join your email list or for buying any one of your products.
That means, just like Google, you must also give your audience exactly what they want. This will in turn help you further your goals and at the same time create a better relationship between the search engine and your site.
Growing organic traffic
His is another aspect that you should focus on given the fact that you spend thousands of dollars of your total revenue for advertising your product. It is found through different studies that n an average every business spends about 1% of their total revenue on advertising.
However, there are a few specific industries such as retail spends much more than that on ads. No matter how small a percentage it may seem to you apparently, it will slowly but surely add up.
On the contrary, through SEO you can attract more organic traffic for free, well almost. You may have to pay a professional web development agency to develop and promote your content, but that will be much less in comparison to the revenue you will earn through pay-per-click.
You will get useful and illustrative data when you compare the rate between users that visit your site via pay ads and those users that arrive through organic search. Research reports say that:
- Organic search results close nearly at 15% while on the other hand
- The paid search rate is dramatically if not drastically low staying at almost 2%.
Therefore, it is worth to invest your time as well as money to grow your organic traffic
as it will prove to more productive and high yielding in the future. However, it might take a bit longer to see the results but when its hows up it will result in more conversions and will surely last for a long period of time.
Capitalize your existing traffic
It will be unwise if you look for growing SEO traffic
and ignore the existing traffic to your site. You must continue providing them what they want with your fresh contents so that they keep back coming for more. You will certainly not want people to visit your website and leave it as soon as they enter.
The most basic principle of optimizing your website for conversions is to understand your audience and provide the best user experience accordingly. You will need to find out several things such as how they like your page, how they navigate your site, whether they simply scroll down the page and how often they click on your CTAs and act accordingly.