In modern online marketing, a blog is one of the cornerstones of an authoritative online presence.
It’s a known fact that the vast majority of your audience — regardless of the size of your brand — won’t make a purchase on their first visit. Before they make a purchase, you must first win their trust by establishing your authority in your niche.
A blog will help you accomplish this objective and more. By building an internal link structure through your blogs, you help search engine crawlers discover more of your site.
It can also direct potential customers to the products they need.
To create a solid internal link structure, below are a few ground rules you ought to remember:
-Use keywords as anchor texts
-Never force internal links — be sure they enhance the user experience
-Use “do follow” links to pass on authority to other pages
5. Perform A/B Testing
It doesn’t matter if you’re a rookie or a veteran marketer with years of experience in the field. When designing and optimizing landing pages, you still have to rely on trial and error to an extent.
There’s a lot of nuances to consider with any form of strategy in online marketing — from the content preferences of your target audience to the competitiveness of your niche. That’s why you need to incorporate A/B testing into your strategy and let data show you the best way forward.
Put simply, A/B testing is the practice of testing multiple versions of content or page designs at the same time. This cuts the time it takes to gather enough performance data for each version and augment your decision-making.
To utilize A/B testing for keyword optimization, you need to look at the effect of certain keywords on your website’s conversion rate. Google Optimize is one of the tools you can use to A/B test your landing pages. It enables you to create multiple “experiences” that pertain to different combinations of keywords, headers, images, CTAs, and so on.
Integrating keywords into landing pages isn’t rocket science. With the strategies above, you should be able to build keyword-optimized landing pages in no time. All it takes is a little patience, diligence, and attention to detail.
Since you’re here, you can visit this post for more advanced landing page strategies that can supercharge your conversions. Good luck!