7 Best Mobile Marketing Tips for your Salon and Spa
Nowadays, the mobile phone has become an integral part of life. People have all the worldly goods on their phones. Mobile users like to do everything from their phones from booking an appointment for salon, hospital, hotel, ordering food, online shopping, and so on.
Smartphones have become the necessity of lifestyle as well as the requirement of the business. So, If you want to stand out in the market and you want to reach your customers in a faster way, then the Mobile phone is the best option to keep them connected and give excellent services.
Various businesses are running online. Among all, the salon business is growing very fast, and it shares an enormous chunk in the market. Globally the beauty industry is generating revenue of 128.59 dollars, and it is increasing day by day.
With the burgeoning competition, people have a large number of options available for the salon. So, if you are new to salon and spa business, and you have an urge to stand out in the market, then your salon must be connected with the salon mobile app to run your business successfully. This is the best marketing tool that can take your salon to peaks.
In this article, we are going to review the tips on how to do marketing with mobile for your salon and spa.
In the tech-savvy world, the smartest way to attract the client and retain the existing one is with the mobile.
Here are leading tips for mobile technologies that will help you and satisfy your tech-hungry clients.
Let's get started!!
People have shifted from desktop to mobile phones because it is portable and easy to access. Also, this is the best way of marketing, which brings your whole salon in front of your customers with just one app.
Clients can easily access anything from their smartphones, such as booking, rescheduling, or cancel an appointment, online payment, etc. Along with this, they can book an appointment even after business hours.
Customers have instant access to new or exclusive updates about schemes which enable them to book or check it from anywhere. It keeps the salon business in the stroke of your client's hand with the customized mobile app.
Generally, customers are less likely to take phone calls. If a customer forgets an appointment then it would be a loss of time and money to them as well as to business. A suitable method of marketing is to send reminders to them about the appointment. This will not let them skip an appointment.
Another critical factor is to be considered is text marketing. You can easily send the message to your clients and new visitors about the latest schemes and offers that your salon is providing. It is a great strategy that keeps the visitors coming back.
Social media is one of the approaches in the marketing list. Globally, 2.65 billion people are using social media. These are large numbers of users.
However, you can integrate your mobile app with a social platform like Instagram, Facebook, Twitter, etc. that help to engage new users. This will increase the retention rate. You need to define your salon's on social media and execute consistently against it to make it more successful.
Clients are more immersed in the mobile phone. It becomes easier to reach your clients anytime and anywhere. The mobile app helps to give services to its customers 24/7. Customers would be happier if they can book an appointment even after the business hours, and this keeps them coming back.
Your customers are the heart of your business. Reward and loyalty program is a great way to show them appreciation, and they would love to visit again.
The mobile app is the best way to connect your clients. You can give the offer to your clients on special days or at the weekend. The app helps to provide the services 24/7; you can easily calculate their regular visit points. According to the visits, you can give rewards.
By providing this, your customers can easily stick to the business, and this will help to boost up the sales in your business.
Also, the Salon loyalty program is beneficial for:
If you want to be successful in the long run or you are new to the business, then you must add the feature of mobile payment integration. With the customization feature, you can easily add the payment gateway and give better UX.
The mobile app helps to provide the secured payment gateway and manages every transaction securely.
It helps to integrate with a leading payment gateway such as Stripe, Paypal, Braintree, etc.
Customers can quickly pay by just one click, and it keeps their detail safe.
It isn't very easy to manage everything manually, such as calculate the payment, write down every entry, details of the customers, follow up customers on call, and so on. But developing an app for your salon eradicate every small to a big problem and run every work hassle-free. The mobile app works as a backbone in your business.
You can easily track the details of your customers and store them in the database. With the right information, it automatically sends the notification to your customer about the appointment and keeps the record of everything.
Above, we have discussed mobile marketing tips for your salon. With a small effort, you can instantly boost your salon business. A beautiful salon app will help you to take a broad audience, which will automatically increase the revenue.
You can easily customize the app for salon and easily promote your business globally.
I hope this article will give you vast knowledge about marketing trends for your salon and spa.
We would love to hear your suggestions and queries, so feel free to ask in the comment section.
Thank you for reading!!
Yi Ling Chen is associated with Salonist, a. Salon booking software for all types of industries. She assists business owners on how to grow their business through fully featured software.