Youtube is not for nothing has become one of the most popular advertising sites. First of all, most of us were faced with a situation where the necessary video was transferred to something unnecessary, because it was “interesting.” In the end, instead of 15 minutes spent on the service for about an hour.
During this time, you can stumble upon dozens of videos that are in each video. It is important that you can skip the video only after 5 seconds. There is always a chance that during this time there will be interest and the user will see it through to the end, and then proceed to purchase the product.
Videos are flooding network
Everyone loves watching videos, because they give you the opportunity to relax. Marketers love videos for the highest conversion rate. Undoubtedly, today is the best way to familiarize users with the product.
Most social networks today allow you to post videos. They can be attached to posts Twitter and Facebook, and Instagram does allow you to insert a commercial in the tape or in the "Stories". Thus, the user precisely will see the post.
My opinion: it is better to post videos on Instagram.
As you know, this service limits the duration to one minute. During this period it is quite possible to interest the user.
It is noteworthy that instagram users miss advertisements much less often. After all, it is laconic and very active precisely because of time constraints. Surprisingly, Instagram videos are more effective than YouTube videos.
It is predicted that by 2021 about 75% of the global Internet traffic will fall on video. Therefore, the creation of commercials is an obligatory part of both the entire marketing strategy and SMM separately.
Cooperation with streamers
Separately, I want to talk about such a direction as streaming live video. Twitch-like sites are gaining more and more popularity. Streamers are able to recruit tens of thousands of active viewers for several hours. This is a great chance to advertise your product.
One of the best options is direct cooperation with a streamer. For example, sponsoring MakataO (recording their games in PUBG) can bring up to 4 hours of continuous advertising of goods. So, having signed an agreement with a streamer, one of the points should indicate that the logo of your brand will be constantly displayed on the screen.
But I advise you to pay attention to promising streamers, rather than popular ones. They are easy to find, as information on developing channels spreads quickly. The main thing is to be the first to offer cooperation.
Many companies have not yet understood this, but streaming is one of the best directions for advertising a product. First, with the cooperation you instantly get a person who is trusted by a large audience. Secondly, it is daily marketing for several hours. Thirdly, this is a chance not to create direct advertising, which loses its effectiveness.
Creating of online reviews
Social networks are used not only for recreation and communication, but also for exploring new products. Facebook, Instagram and Youtube are increasingly filling accounts that tell about market updates. This is a good way to tell the consumer about your project.
About 80% of users trust online reviews as a product recommendation. In other words, 8 out of 10 at least once will buy a product, which they learned from the review. If the product is really good, then customers will tell about it to their friends. Success is guaranteed.
This trend can be used in two ways. The first is to create a review yourself. Only you know all the features of your product, which means you will be able to present it in a positive way, having told in detail about every detail.
The second is to transfer the task to marketers. The online review is not intended to create advertising, but to tell about the product. It seems that it is not difficult to do. But a person with no experience reviews will start writing something like “best project”, “perfect” and other similar phrases. Today they push the consumer away.
Consistent, informative product review - the trend for the next 5 years. It eliminates the element of advertising, but attracts much more attention of consumers and encourages them to action.
Creating branded accounts
Direct advertising is increasingly being missed, collaboration with popular bloggers also does not always show high conversion. It is very strange that many market newbies forget that you can create your own account, which itself will be an advertisement.
Promotion Instagram-page today is worth nothing. First, the user is actively chasing the Subscriptions-Subscribers indicator. Because they are not opposed to subscribe to the news of the next account. Why? Because they do not spend too much time viewing the publication, which means it will not create problems.
At the same time, the user will always be updated. And quality posts will be sent to friends, which is subject to further discussion and scalability. At the same time, investment in a similar way of marketing is minimal.
For a long time, the brand understood the logo, slogan and motto. Today, the company’s social media account is becoming a mandatory component of the brand. It conveys more information and inspires confidence to users.
Call for action
Social networks are a good option for quick product sales. Previously, after seeing an advertisement, a consumer had to look for a product and methods for its production. But it is not necessary to forget about the design of the product. Today it is enough to add the button "Go" or "Buy" at the end of the advertising post. It eliminates a lot of problems and pushes users to active actions.