Good textual content will simplify other SEO techniques. These can include link building, working with social media marketing, as there are several distinctive means in comparison with other sites and this is referred to algorithms during the promotion of the site.
Robots in search engines take into account all the content on the site, so it is important to make sure it is the basis of the whole strategy for promotion.
At the same time, it can be supplemented by other types of materials:
- video;
- voice addition;
- slide show.
The described accompaniment allows you to attract more attention, more potential customers who are looking for the necessary information. No less effective option for improving SEO is using large articles and "content repository" from a number of related materials with the same keywords.
Using linkbuilding
Using links to improve your own site and its promotion is an ineffective method in 2023. In addition, search engine robots can impose fines and other penalties for creating and applying link mass. But there are a few subtleties.
What makes a good link
The main goal of any changes in the search engines in recent years is to make sure that users on the Internet can get first to high quality content. In other words, if the site owner is already creating good content, then there is a 50% success rate in promotion.
Regardless of sanctions against sites conducting link buying or those who use other "black" methods of link building, they also evaluate the popularity of the site and the content as a whole. Links are one of the methods with more resources linking to a particular site, so the more search algorithms consider that site to be authoritative.
Due to the development and improvement of promotion methods, link building has changed significantly over the past few years. Now you can't simply get them from any source and assume it will have a positive effect on SEO. A quality-driven approach must be taken.
The key strategies working for 2023 are:
- Own your campaign and website to register in different online directories in your region, where the link to the resource will be placed.
- Create internal links in the articles, which will transfer customers to different directories. In this way there is an exchange between their content. Search robots take into account not only external links but also internal links. These give less effect on the promotion, but also take into account in SEO.
- You can apply a tricky way - to make quality reviews, posts mentioning important resources in your personal industry, not competitors. Then contact the owners of social networks or sites, inform them that they are mentioned in the article and ask to put your link in their content.
- Use third-party resources, such as ahrefs or SEMrush. It helps to find out who is referring to quality content in a particular niche and then make even better materials on similar topics. After that, contact the representatives of the site with a proposal to place link mass on their materials.
- To subscribe to several accounts, groups in social networks in order to post your content. If the source proves to be authoritative with high quality but groups, companies and other sites will start linking to this or that articles.
- Credible links give rights to their pages through resources like Yelp or Foursquare. When looking for a product or service, people will be able to get to your resource, because the algorithms will promote the site to the top.
- Links placed on low-quality resources is important to remove, so periodically they need to be removed and checked.
Link building methods
Promoting through links, creating them is a trend which has not disappeared, but in 2023 you need the right approach to such a strategy. This is an important part of the promotion process. The main thing to remember that quality is more important than quantity.
Using Google and Bing
Systems like Google and Bing have a section called "My Business. It gives you the opportunity to announce your business to a wide audience. The whole process
looks like this:
- Create an account and apply it to Google or Yahoo to find your business.
- Fill out your business details, other pages, forms.
- Go through verification so that search engine robots determine the authenticity of ads.
- Complete the registration procedure.
Such a procedure gives an opportunity to make the site noticeable in search engines, on their maps and customers will be able to leave feedback about cooperation with you in the network. According to statistics, all firms with a high ranking in search engine robots receive a higher percentage of traffic.
Excluding black SEO
Color schemes are used in the field of SEO, which are helpful in classifying the types of different strategies. Let's analyze the main methods of SEO
promotion by color:
- White - optimization for search engines in accordance with all the requirements and rules. This kind of approach is authorized by search algorithms and following it, the site will not fall under sanctions.
- Black- optimization with shady techniques, which are not encouraged by search engine algorithms. Among them there is the acquisition of link mass or traffic, using key phrases in large numbers and copying articles or other content. In a short period it can give a positive effect, although as a result the site will fall under sanctions and will disappear from the top rankings.
- Gray - the average tactic between these two, but it is not in line with the basic rules and standards.
SEO strategy
It is better to do nothing than to use black promotion methods and similar strategies. This will not only alienate the site from reaching the top but also lead to the complete blocking the resource.
The sequence of actions
Pursuing consistency is
another trend for 2023 to improve SEO. Good promotion is a marathon and produces great results over a distance. When
creating a good website, you need to work on targeting, tuning it to the right search terms. At the same time, it is important to publish a good content bearing benefit. Search engine robots will look for the resource, focus on it more often, so it becomes authoritative and can be trusted.
When this happens, the site will be an excellent sales lever. Of course, it takes time and effort, but immediately after the effect is achieved, you can be sure that the technique will work as long as you stick to it. So, it's better to get rid of gimmicks and work on improving the site, the content on it. It is important to respond quickly to posts, maintain a presence on social networks and search engines will encourage it.
IndexNow protocol for fast indexing
IndexNow allows new content on a site to be instantly indexed by search engine crawlers. When a site with IndexNow API integration creates new content, updates or deletes articles, the API sends the data immediately to search engines.
This feature is supported by:
- Yandex;
- Bing;
- Cloudflare;
- Google is testing.
Using the opportunity, the indexing pages will be faster and the search engine itself is less stressed, because robots do not have to re-learn everything, especially if the changes are minimal.
There are several steps to integrate:
- Create and upload the API key document. This will confirm the fact of ownership to the website.
- Install the downloaded document {your-key}.txt in UTF-8 encoding in the root.
After this operation it is possible to send URL to search engines via GET for one URL or via POST for several URLs (up to 10 000).
Using timecodes with answers to questions (for video content)
In the top of the results for 2021-2022 there are videos with the key query "how to make". The
trend continues into 2023. Even today you can notice timecodes in videos and tags. As a result, any visitor of the site has the ability to jump quickly to the point where their question will be answered.
Over time, search engines are beginning to bring the site to the top, thanks to such an element of promotion, increasing the number of videos to the output. This method, although obvious, will help promotion in 2023.
In order to get videos in the output with such tags is necessary:
- Add micro-tags via Clip Markup. To do this, you need to tell Google about the presence of timecode. In Video Object enter a timestamp and a tag to apply in the output of specific moments. Seek Markup sends the information to the Google search engine. To show the algorithms a particular moment in the video to the user, you need to use the SeekToAction property.
- Adding chapters to clips allows YouTube videos to be broken down into sections based on topics. It enables the human and the search engine to understand the content and make tags for the snippet.
- Adding subtitles can help display speech in videos, which also improves promotion. Automatic subtitles don't always translate successfully, so it's better to manually check or write everything.
The trends of SEO in 2023 remain the optimization of the headline, especially for videos. To promote, it is important not just to make a clear title, but also to make a description for the video and insert tags.
More attention to user-generated content
Search engines have their own AI, which is called search intent. With its help, it is possible to determine the intentions of a particular user. For example, by typing in a search "to buy Adidas sneakers" a person wants to find a store to buy the product and it refers to the commercial intent. If the query is used "how to make Adidas sneakers" - this is an informational intent.
User orientation and search intent
Search engines are analyzing the user's behavior:
- Refusal to view results.
- Changing search engine queries.
- Clarification of the information.
Thus, the AI understands the correctness of determining the intent and the necessity to display certain or other results. For example, you need to show an informational article in priority or store for shopping, catalog reviews, etc. In addition to the direction of the results, algorithms take into account the length and format of the content that would suit most users.
Content and people's behavior change from time to time. Search platforms are currently working to improve their understanding of intent. People who own websites should check what exactly the algorithm considers to give out the best content for certain queries. Content with different intents may be submitted for display, but the top 3 searches are taken as the basis.
To check the relevance of queries you need:
- Entering the search key phrase from the semantic core.
- Make a sample of links from the top of the extradition.
- Conduct an analysis of sites, content, make a collection in a separate table, indicating the content, format of presentation, text length and other parameters that are important for promotion.
- Make a summary of the parameters for personal content, trying to improve it.
Third-party services will help to simplify the described algorithm, but all tasks can be done manually.
Working with artificial intelligence
AI in 2023 will become even more advanced, it will analyze data better. It has developed such algorithms as:
- RankBrain;
- BERT;
- MUM by Google;
- YATI by Yandex.
People are starting to work with
trending AI-based programs. Simplifying the work is done by searching for data through a photo, camera or copying text from an image, etc. AI isn't 100% perfect yet and it still needs to help processing the information on the site in order to recognize the data correctly.