• Reddit threads,
• Bitcointalk, cryptocurrencytalk.com, and other forums;
• Relevant LinkedIn groups
Cost: $ 10,000 +
Tip. Each ICO listing has their own rating ICO, one of the components of which is a social activity. The more active the team, the more effective for the channel itself, the more influence it has on the part of the listing.
Content Marketing and Outreach
Content marketing stays second in terms of price/quality after SMM and forums. Ideal for narrowly focused companies with a strong idea. To succeed and get the most from this, it is important:
1. Effective strategy;
2. Quality content targeted at users and the product;
3. Good writer. Do not be stingy, an effective writer costs $50 for 1000 chars;
4. Outreach manager;
5. Web publishers interested in the topic.
There are 2 types of content marketing. External and internal. The external is directed to outreach, PR; Internal aimed at revealing and enriching your internal blog. Promotion of internal content works somewhat differently than external. Daily news, interesting notes gather around themselves much more readers than the long read text describing the idea of your product.
Cost: $5000 +
Tip. Include SEO in your content marketing strategy. Organic traffic has an avalanche effect. The result you will notice at each stage of the ICO, and after its end. This will play into your hand if you decide to place your tokens or currency on a top cryptocurrency exchange software.
Events and Conferences
Essentially, in itself, it is a rather weak channel and therefore deserves to stand in the last place. Nevertheless, with its invisible advantages, you can feel quite unexpectedly. As mentioned earlier, your product should be in a nice, pleasant and trustworthy package. If no one from your team was at a public event or conference it will play a cruel joke with you.
Cost: $2,000 +
Tip. Attend events like cryptocurrency oriented, but also your industry. Is your idea related to blockchain healthcare, logistics and supply chain? Visit such events; get feedback from potential investors and loyal fans.
As you can already understand the cost of ICO/STO marketing ranges from $5,000 to $500,000. The average efficiency of investment is approximately $10 earned bucks to $1 spent for the fundraising amount up to $500,000, and going to $75 earned to $1 for the campaign for fundraising over $1M. Your campaign result depends on your strategy, and if you need help, consulting or marketing for ICO, Merehead provides all the resources to help achieve your goal.
Our company is engaged in the professional development of ICO or STO Marketing. If you have questions, contact us
and we will be glad to provide free advice.