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How to Build a Real Estate Marketplace Like Zillow (Website)
// Development
How to Build a Real Estate Marketplace Like Zillow (Website)
In the early 2000s, real estate buyers were looking for agents and realtors. Ten years ago, they searched for ads in Craigslist, google the address, got into the car and drove to watch the house.
Now for this there is Zillow: I went to the site, looked at the photo, arranged an inspection and made a deal. Tomorrow, people will sit on the couch and view all the options in virtual reality, making deals with the push of a button.
Our article will help you create a site like Zillow, only better and more advanced, and thus gain a share in the real estate market of the future. You will learn:
What do the best real estate sites have in common:
Based on the needs of all four user groups, it is safe to say that a modern real estate site must have at least four functions in order to become successful.
How to create a real estate database:
The best option is MLS. So you immediately get access to a large database of real estate, which will not lose relevance in a couple of weeks. Zillow and Trulia, which united the bases, allowed them to get 70% of the traffic on the real estate market in the United States.
The possibility of the initial inspection of the object using photos, video, 3D-models - one of the main functions of Zillow and similar sites. Thanks to this, users can eliminate 95% of potential options. And if you intend to create your own real estate website, make sure that the visualization of real estate objects was top notch.
Effect of professional photos
The main visualization tool is photography. They must be authentic, relevant and of high quality, as this affects at:
How to provide maximum visual information
To obtain a competitive advantage and exceptional visualization of the appearance of real estate, high-quality photographs are not enough (although their presence is obligatory). Need to use new technology:
What search is relevant to user needs
Study the statistics of search queries on the topic of buying, selling and renting real estate, and you will understand the needs of your users. Divide these requests into two groups:
A survey of CNET and Coldwell Banker, conducted among Americans, showed that more than 80% of people when buying property would prefer an object with smart home technology, if the price does not bite. Creating a site like Zillow, you should keep this in mind and provide a section, a label or a field informing the user about the presence of such technologies in a particular house.
The real estate sites will decide where to place such data. It can be assumed that in California this information will be visible, but in less sunny regions it is unlikely, since it is not relevant to the interests of local users. Thus, it can be assumed that it is not necessary to group information about smart technologies in one section. The best to make relevant information about such technologies on the main listing screen.
When someone buys or sells real estate, the first thing that interests him is the price. Neither of the parties wants to lose even 1 percent of the possible benefits or savings, since this is big money - thousands and even millions of dollars. Therefore, expert opinions are so popular, the figures are the average cost per square meter in the city (district, street).
Property valuation
Mortgage valuation
70% of users of real estate sites begin searches with a local search query, as neighbors, infrastructure, crime rates, presence of schools and other similar things are more significant than the cost and / or condition of the object. And it is important that users have such information, preferably at the “one click” distance.
What content is useful to users:
#1. Top Real Estate Sites
#2. How to create a great real estate site by Zillow type
#3. # 1 Listing system
#4. # 2 View Property
#5. # 3 Property Search
#6. # 4 Property valuation
#7. # 5 Information about the region
#8. # 6 Site monetization
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