Here are examples of some successful (unfamiliar) ideas and concepts:
Kaboodle. A social network focused on people who love shopping. At the same time, the site does not sell anything, but is an ecosystem for the exchange of information, feedback, recommendations and tools for organizing purchases. Kaboodle boasts 2 million registered users.
Most Kaboodle members communicate using smartphones
. This site is focused on knitters, weavers, spinners, designers and dyers - almost everyone who works with yarn and patterns. A great example of how to build a community
around a popular hobby. Ravelry has more than 400,000 registered users (1 million visitors per month), many of whom regularly share their experiences, ideas and inspirations.
The social network Ravelry is simple and minimalist, but captivates with its design
. A website
linking former and current classmates. This project was the first successful social network in America, and probably based on its example, Pavel Durov created VKontakte (the most popular social network in Eastern Europe).
Classmates.com would be much more popular if it were not for the controversial business model, fraud and self-will of the owners
These are just three striking examples of popular social networks
, sharpened for a specific audience. In fact, there are a lot of them, and in different countries there are niche sites that enjoy great success. Here are some of them:
- Care2 — healthy lifestyle, humanism and popularization of science.
- Dogster — playground for dog lovers with the ability to create a profile for your pet.
- Catster — same as Dogster, but for cats.
- Untappd — unites beer lovers who talk about the best bars in their area and around the world.
- Lost Zombie — social network for zombie lovers in movies, TV shows, comics, books and real life.
- BikerOrNot — unites bikers and motorcycle enthusiasts.
- LawLink — platform for lawyers, notaries and judges.
Social Network HoffSpace - a vivid example of a failed concept
The point is to find a unifying entity that not only appeals to many people, but is also capable of encouraging them to communicate. For example, actor David Hasselhoff has many fans, but they are unlikely to want to become members of the HoffSpace social network
just because it is named after him. And if they want, how long can they communicate on the life and work of their favorite actor?
Step 2: Choosing and checking the domain name
When you choose an idea and concept, you can ponder the name. Ideally, it should be one or two short words that are easy to pronounce and remember, like the names of Facebook, YouTube, WhatsApp or iPhone. At the same time in the title it is desirable to somehow play up the idea
and concept, but it is not necessary.
More specific advice on what the ideal name of a social network should be, cannot be given, but it can be said how it should not be:
- violate copyrights (you need to check the domain and trademark, perhaps someone has already registered interesting names for you);
- be like the names of other social networks, sites, brands;
- have negative connotations (propagandize fascism, sexual discrimination, religious intolerance, etc.);
- deceive, for example, when the domain is called CatCommunity, but the site is dedicated to dogs or western lowland gorillas;
- associate with content 18+.
Step 3: Site Requirements
The list of site requirements is based on the needs of the target audience and analysis of competitors. Ideally, your social network
should stand out, provide additional features and bring about a WOW effect. To achieve this, consider the following things:
- user scenarios (how participants will use the site);
- design (fonts, colors, visual effects, design of the main page);
- functional potential (avatars, dialogs, virtual albums);
- the ability to store and retrieve data about other participants (the border between confidentiality and transparency of information);
- principles of using services and penalties for violations of the rules (temporary and permanent ban, prosecution through law enforcement agencies).
An important point in creating any social network is the development of the User Agreement. This document will protect you from liability in case of violation of the law by users or force majeure situations, so take it seriously. And better hire a lawyer, let him do everything.
Step 4: Technology stack
Sample Solution. Development with the help of special tools that allow you to use template solutions with minimal design and functionality settings. These can be themes for wordpress or white label solutions. This approach is cheaper, but with its help it is almost impossible to create a truly unique website.
Development from scratch. The best option if you want to stand out among competitors, creating a unique solution. It is more expensive and longer, but the return on this approach is much greater. All successful social networks are designs from scratch.
Step 5: Planning and Design
At this stage you need to develop:
- information architecture;
- interface and design concept;
- plans for MVP, prototype;
- technical design.