How to Create an Online Dating Website from Scratch
Have you always had a talent for matchmaking at parties and dinner parties? Why not realize your skills in a wide market by launching a dating site? For users, this is a new chance to make new friends, or even find a mate. Well, for you, this is an opportunity to get a good profit with minimal effort.
Dating site is not the most difficult idea. Especially when compared with the latest trends, which are increasingly directed towards technologies like the blockchain. Of course, you need much less specialized knowledge. However, when developing such a website, you need to give it one hundred and ten percent.
People always crave communication. No matter how the technologies and methods of information transfer are developed, a simple conversation will be worth its weight in gold. After all, loneliness is a bad thing. The dating industry is hot and will always be in demand. Therefore, once you create such a business, you can always secure a decent income.
Work on these elements:
The first option will certainly attract a lot more users, which will quickly raise the popularity of the site. However, the profitability of such sites is usually less.
Free dating sites will help you quickly build a large community. They are especially good at a small niche or local level (for example, “Lonely villages of Davis” or “Treasure hunters of St. Joseph”). It is useful to run a similar site from scratch. In addition, only real users will initially come to such a site.
Paid sites are slower in gaining an audience, therefore, first of all they require a good marketing strategy. Again, only real users will pay for the account, which means there will be a lot of active participants. But no one will pay, if the site will be empty from the start. Therefore, before starting, you will have to "buy" a user base.
Badoo is a free network with about 330 million subscribers, but the average annual turnover reaches approximately 7-8 million dollars. Match is a paid dating site with up to 2 million members. Total profit from annual subscriptions is about $ 350 million.
But it should be understood that users expect a lot more from a paid site. Therefore, it is necessary to work on it harder. Poor quality platform will quickly become unpatronized and unprofitable.
There is an erroneous opinion that the site reduces all existing users randomly, with the only focus on their location. In fact, the site analyzes the specified interests, work and other such things in order to bring together the most suitable people.
In real life, we always see a person's emotions, his gestures, because it is easier for us to understand each other. We always make an appointment quickly, because we know the contacts of our friends.
If you have enough knowledge, then each of these elements can be developed independently. Otherwise, contact companies that specialize in creating of the necessary security.
When you purchase you will receive a less unique product, in which you need to understand. However, high performance and safety will be ensured. Also, it will be easier for you to manage the site and control all its processes.
Proceeding from the budget, there are always two options: buy your own servers or rent them on a hosting. It is important to remember that a dating site is a mass of personal information. For the most part, hosting is reliable, but you can never know what their owners have in mind.
When renting servers, the developer of the site does not have complete control over it. Third parties can always have access to databases. They can post someone's photos or personal information on public services. For the site owner this will end sadly.
Therefore, in the event of a shortage of funds, it is better to postpone the launch of the service and raise funds for the purchase of servers. Only in this way you will receive complete confidence that user information will not go beyond the site.
Dating site is the positive emotions from communication with new people. That’s why the color scheme should be bright and pleasant. As the screen saver of the main screen, you can pick up any photo of a friendly company or a cute couple.
If it is difficult to develop a general view, you can use templates of services such as Wordpress, Joomla, ph7cms and others. In one of the past articles you can learn more about, how how to develop good web design.
First of all, it is necessary to spread information in social networks. Previously, it was necessary to contact the people involved in the relevant promotion. Today, most services (Youtube, Facebook, Instagram and others) advertise from their servers. Therefore you only need to allocate money for it.
Another way is PPC (pay per click). Many people like to simply surf the net and earn money for clicking on banners. Sometimes to receive payment you need to perform minimal steps (for example, registration). So you can fill a good traffic, which again is an advantage for search engines.
Earlier, I mentioned that dating sites are a large amount of personal data. Buying a server is only a foundation for securing the personal information of users.
It is necessary to take care of protection against DDoS attacks, hacks, relinking to fake sites. In addition to hardware and software, you need to do informational support of users. Keep track of sites that copy yours and notify customers of any means of obtaining authorization data on your service.
Online dating sites are often used for violence, blackmail or harassment. Obviously, it is physically impossible to read all correspondence. You can write (buy) a script that will calculate such attempts. But the bot is not always able to determine the evil intentions of the user.
It is impossible to prevent teenagers from visiting dating sites. After all, they also have the full right to communicate in the network and make new friends or look for a couple. However, you should take into account the features of the niche.
For example, the activity of children and adolescents in the service for those who like to drink or smoke is unacceptable. It is also worth limiting their access if your site is intended for intimate dating. You can be accused of perversion, close the service and impose a fine. With such a resume, creating a new site will be more difficult.
Creating an online dating site is a relatively simple process. However, the competition in this industry is very high. Therefore, create a high-quality, safe and unique project. Do not forget that the safety of personal data of users and the reaction to the malicious use of the site is the first thing that should worry you.
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