How To Create A Logo For Your Interior Design Business
Interior designers perform miracles. With a few simple touches, they can transform a drab house into a warm home. They have a knack for beauty, but they should also learn about business, especially if they want theirs to thrive.
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Every business owner should know how to brand their company and work, and it’s no different for interior designers. Actually, because you work in interior design, you should have a better brand presentation than anyone else. At least, visually speaking.
One of the first steps of working on the visual side of your brand would be designing an interior design logo. And believe it or not, it’s more difficult than it sounds.
Sure, you could do it yourself, after all, you’re a successful interior designer! Sadly, that doesn’t mean you’ll excel at logo making.
Logo design is a whole field of its own, and if you’re going to tackle it yourself (or with the help of a professional), there are some things that you’ll need to know first.
So, without further ado, here is how you can create a logo for your interior design business!
There is nothing worse for an interior design business than a logo that has nothing to do with their theme, services, or values. For example, if your company specializes in feng shui interior design, then your logo will have to reflect that. Feng Shui is all about the balance of energies, and a logo wouldn’t do your business any good if it doesn’t reflect it.
So make sure you logo reflects you. Be honest about who you are, not only through your branding strategy, but also through your logo.
What does this mean? It means, first of all, not to copy the competition. Yes, it’s easy to get inspired from other companies who perform the same services as you, but if you create a logo that’s too close to theirs, your audience will see it as it is: you trying to copy your rivals. And no one likes that, especially not potential customers.
Whoever you hire, make sure they understand that you want your own brand’s identity to show in your logo. Be unique, be original, and your logo will not look like someone else’s virtual hand-me-down.
Interior designers are known for their great taste, so let that show in your logo.
Don’t use too many fonts or colors, not only will that disorient your customers, it will also just look plain tacky. And in the business of interior design, this is a no-no, because, after all, your job is all about having good taste.
If you don’t know what you want, try going with classic first. A classic logo with a beautiful font will always look sleek and timeless.
Here are a few examples of classic interior design logos.
Don’t follow trends or fads, because after a few years, your logo design will look outdated, and you’ll have to go through the whole process again.
Finally, keep it simple. Simple is good, especially when it comes to logo design.
Just because you’re keeping it simple doesn’t mean that details in your logo aren’t important. As an interior designer, you’ll be advertising on many platforms, although most of them will be digital.
Some of the essential points you should remember is that your logo will not only be on your business card or your company’s door, but also on your social media, especially your Instagram and Pinterest, the two go-to platforms for anyone who works in interior design.
This is just one of the many details people forget about when designing a logo, so don’t make that mistake.
Yes, we know, this all sounds a bit dizzying, and yet, it makes sense.
Just because your logo is timeless and simple doesn’t mean that it can’t be remarkable. Actually, some of the most famous logos that anyone would recognize anywhere are fairly simple.
Van Den Weghe, Muuto, Laufen, MZPA, all these companies have two things (well more, but for the sake of the article we’ll say two) in common: they’re all famous interior design brands, and they all have quite simple, yet memorable logos.
Finally, because you’re an interior designer, you must probably already know this (but we’ll repeat it for the people in the back): colors can affect our moods, which is why choosing the right color palette for your logo and using the right colors in marketing is primordial.
So, learn about color psychology, and choose the ones that represent your company and your values the most.
After reading this, you might feel like creating a logo is more difficult than it seems, and it is. It takes time and money, but with patience, the right professional, and a whole lot of creativity, you’ll be able to create something unique that represents your brand perfectly.