You decided to redesign the existing business website, which was designed several years ago. You understand that you want something more. The old design no longer attracts customers and efficiency falls. So, you want a new, more functional and modern website that will allocate you among the competitors and bring new customers. Let's look at the basic steps that should be taken into account before designing an existing site.
Before you start redesigning, you need to think about the goals. What goal do you want to achieve with the new site? Increase sales, improve the design, make the site convenient and responsive. Write down each goal and provide a list to web development company. They will take into account your wishes during development.
Check your competitors
Do you know what your competitors are doing? Sometimes they can use effective methods and approaches to attract customers or promotion of a website. In general, I recommend making a list of sites of your competitors and conducting a detailed analysis every half a year. Believe me, you can learn many interesting and useful things. Take best practices and implement in your project, especially before the start of redesign.
If you want to improve the project and add many new features, then think about future plans. Before the starting of the redesign, it is useful to know the further steps. In this case, the web development company will set the foundation for future features. Sometimes it happens that the implementation of new functions requires a radical change in the current website. If your project will have a basis for scaling this will save you money and time in the future.
SEO and Analyst
Many clients don't pay attention to SEO and analytics. Moreover, some companies also keep silent about this because there are no necessary specialists in the team. This is an important point in the development of your new project.
Internal SEO optimization will improve your site in the search of Google. This will increase the traffic of your site. I think you will not mind getting free extra customers. Also, don't forget about the analytics system Google Analytics. It is installed quickly enough and helps to analyze user behavior. If you want to increase the conversion, let's measure it using the analytics system.