Zomato is a mobile application for finding restaurants, reserving tables and delivering food. The application is presented in 24 countries, has 50 million users and annually brings its owners $ 200 million in revenue. In our article, you will learn how to create an application like Zomato, attract the attention of gourmets around the world and monetize it.
# 1. Niche and Target Audience
Today, the global food delivery market is divided among themselves by Grubhub, Deliveroo, Uber Eats, Eats24, Foodpanda, Zomato and other major players. These are universal services operating according to the “all for all” marketplace scheme. There is no point in directly competing with these giants, since they already have a large base of regular users and a lot of money to improve service and marketing.
Instead, it’s best to choose one of the vertical markets, focusing on a certain type of food (vegetarian dishes, healthy food, fast food, set meals for the office, homemade food, etc.) or cuisine (French, European, Brazilian, etc.). Such services know their niche and target audience for sure, and therefore can create a better user experience and thus gain competitive advantages at the start.
Niche Project Examples:
- Eat Clean Me - a service for delivering tasty, healthy and healthy food.
- Monster Pet Supplies - Fast online pet food delivery.
- Food for All - trade in unsold perishable foods and dishes that remain in shops and restaurants at the end of the day.
In addition, you can concentrate on a specific country or region where the online food delivery service
is absent or poorly developed. How does Glovo, conquering the unoccupied markets of small cities in Eastern Europe (50-200 thousand population).
# 2. Business Model and Monetization
Zomato Web Service and Application Transactional Revenue Mode
Initially, the Zomato
Internet service developed as a restaurant guide, where you could find out what kind of establishments are present in the city and see their menu, prices, ratings and reviews (that is, it was an analogue of the well-known Yelp). Later, Zomato added an online delivery system
so that customers can order food if there are no tables left or they want to have a romantic dinner at home, without wasting time and effort in cooking.