Let's take a look at some popular questions bearing to websites for restaurants - how much does it cost to create a website? You can really attract more customers and get extra profit. Just need to have a professional and effective website. But how to choose a company for qualitative development of a site?
I have a decent and stable customers flow
Why do I need a restaurant website development? Reasonable question, however, I'd ask you, where do you get your customers from? What channels do you use? Offline is a good starting point for seizing clients; but we live in the 21st century, where everyone has at least 2 gadgets, both are connected to the Internet. Smartphone and a laptop.
Statistically online is still the most profitable channel of inbounds leads and prospects. Social media marketing (SMM), Google search results ranking certainly have a positive impact on your restaurant business, and especially on earnings.
For this, vitally important to have a business website. It's the basis on which everything holds. It's the place where you build relationships with users who will be very soon your clients. Restaurant website gives you the opportunity to generate a constant and uninterrupted leads flow and future customers. But it is not necessary to forget about the design of the site, because it also affects the number of clients.
Is there any sense in it?
I once had a restaurant website but there wasn't any sense in it. I didn't get any customers. Apparently, you ordered a website from a dubious company or made it yourself.
Users are now much more tech-savvier. Web design trends are changing. Attitude towards content has become on the pedestal, and the second stable place is occupied by interaction with user. Deliberately I didn't say a word about the design, because modern responsive design is "must have", the basis of all foundations. Users are tired of monotonous, boring and old-fashioned websites from 2005. Now in digital trends also cryptocurrency, so if you have an order system on the website - pay attention to allows bitcoins for your users.
Storytelling for restaurants is the strong option for building relationships with users. Internet, and our world, the last 5 years are overfilled with the content. There is no soul and it doesn't cling.
Restaurant website is the face of its appearance on the Internet. Correctly structured content, storytelling, and interactive compelling design builds a new, natural interaction with users.
Business page on social networks
I have business pages on social networks. Why do I need to make a restaurant website? Yelp, Facebook, and Instagram pages greatly help your restaurant. It’s still the easiest way to build your brand. Content posting is the way to keep users attention to your restaurant. However, you must remember that at most 8% of all followers will saw your publication.
So, you have 1000 followers who grow organically, at best only 80 of them will saw your post. To raise users’ attention you need to make at least 4 posts per day. Facebook algorithms change every day. You must be aware of it and diversify risks with online presence.
Few years ago, Yelp had great search rankings, but now Google lowers its position and encourages restaurant website as well as companies. Could you think about creating your social network?
My restaurant doesn't allow delivery or reservation
Does it make sense to create restaurant website? Delivery, booking, and reservation, doubtless, are the pluses in restaurant direction, as allow you to obtain a slightly larger market share. However, ask your customers - why did they choose your restaurant? Pay special attention to the answers "Because you have" and to those who came due to recommendations. They both allow to build deep relationships with users and get positive references, and reviews.