Top Graphic Trends in Web Development 2022
Many people, who are not dedicated to the topic of web development, do not see a big difference between web design and graphic design. In the first case, it is possible to manifest interactive components that interact with the user. Graphic components are static, but it depends on the creative and artistic design. These components are used to create a new site attractive appearance or to improve the existing one.
Graphic design has its origins in printing. Therefore, fonts, geometry, and visualization are of great importance in determining graphic design trends 2022. They help to create a great look for the portal, as well as an opportunity to emphasize a certain part of the page.
To achieve quality and winning design, it is necessary to take into account the fact of constantly changing design trends 2022 and tendencies. It is important to follow popular graphic trends 2022, as this will provide an opportunity to increase user traffic. However, there are also challenges along the way.
Some elements do not have time to catch on and are rejected by the developers at the stage of development. This is since, in addition to appearance, you need to consider the functionality. Innovations can strongly interfere with the work of the web resource because they will load and weigh down the entire structure.
Among the graphic design trends in 2022, I want to highlight a few key factors. These are the ones that will be emphasized while selecting design options.
Minimalism is a combination of contrasting colors. The most classic option is the choice of black and white. Such a solution is used in numerous portals and has not lost popularity for a dozen years. Now designers are trying to get more colors and add juiciness to projects. Therefore, the entire palette is used.
The key factor in implementing this technique is the use of muted shades, closer to pastels. Acidic colors cause aggression and are not always appropriate for decor. Even though the palette has a limited number of options, designers are excellent at doing their job.
The combining and combination of different shades are beginning to gain traction. As a rule, the following factors are used to implement this idea:
For this, the specialist chooses one key color, which will be the basis of the entire space. The only deviation and important factor is the use of different shades. For example, pure yellow can occur throughout the site, while at some points it will have a pastel component, and at others, it will be different saturation.
Similar effects are used to create backgrounds, headings, and graphics. To add to this, designers use monochromes to create menu sections or control buttons. In doing so, the colors can be placed as a gradient.
Gradient decorating. Source.
This type of design can be perfectly combined with monochrome fills. It creates a very nice and soft effect when the color transitions from a saturated pure version to almost white. It is also possible to make a transition of two colors. As a rule, they are chosen from contrasting types. When looking at the color wheel, the design components should be on opposite sides concerning each other.
Also, the use of gradients in minimalism will meet the needs of all users. Portal visitors are not always unequivocal in their preferences. They may like minimalism, but the use of one or a spirit of colors will be a signal to get the conclusion that the site was not worked on with due persistence. The use of gradients has moved into practice from web design. It is a kind of substitute for motion effects but without the use of animation.
Such variants of fonts are references to past centuries, when gothic writing was replaced by simpler, printed lettering. However, serifs can be used to create an attractive appearance.
This element represents a kind of extra stroke placed at the end of the letter. It is a decorative element that allows you to create an attractive appearance. Such options allow you to emphasize not only the beautiful content but also improve the appearance and readability of the products.
To demonstrate individuality, developers try to come up with their options and create a selection of the most winning options. This variety allows different types of fonts to be used to design the content at different scales.
Also, the popularization of these fonts provides the possibility of their use not only on information sites, but also in online stores, social networking sites, and so on.
Design options related to past years have become increasingly popular. At the same time, they are suitable for almost any website and can be a great decorative component.
In graphic design, you can apply illustrations in the form of burned-out photos. Also, in some cases, the effect of jagged images or fuzzy picture edges can be created. All this allows the information to be perceived as something proven and reliable over the years.
This will significantly expand the audience. As practice shows, older visitors are more willing to stay on a page with a similar design. At the same time, young people are also not averse to touching the topics that their parents or grandmothers told them about.
Today, such options are used to emphasize the individuality of the portal. Among the key features of this component, we can highlight the following:
Another manifestation of abstraction is the use of drop-shaped forms. Such variants of graphics can be found in the design of the names of products of certain groups. As a rule, it can be:
Designers try to remove as many elements as possible to get the maximum amount of space. In this case, coldness and emptiness are well replaced by the use of warm shades or competent placement of information.
Minimalism is obligatory in the design, even though you may not like this style. Its presence significantly affects the popularity of the website. It also significantly increases the speed of work, as there are not a lot of details that can affect the loading speed.
Symbolism is a historical and universal language of communication. Classic symbols can explain to anyone what is behind a particular icon. Smartphone menus are an example of such a design. Despite changes in style and appearance, each of the elements remains recognizable.
Competent application of each of these factors gives a chance to succeed in promoting the portal. To get a positive result, it is best to entrust this work to professionals. Our team Merehead has extensive experience in web design works. We carry out a competent selection of trends to create a high-quality design. In doing so, we take into account the wishes of the customer and are guided by the purpose and objectives of the site.
Positive emotions are crucial to attracting users. Modern life is full of negative vibes and two years of pandemics spoiled our lives worse than ever before. So we need a little fun!
Most designers tend to approve of these ideas judging by the visuals on recently created websites. Now the websites use many optimistic features like bright colors, funny functions, weird typography, positive messages, and pleasant interaction. This carefree and quite random approach is the way to bring us back to everyday life and to sidetrack us from serious problems.
A perfect example is a website of temporary tattoos Bernard Forever . This online project is fun. It has its cartoon character and other animated elements, friendly typography, and welcoming colors.
Designers Anton and Irene use this vivid and fun approach to colors in their online portfolio. It is excellent fun t scroll their home page because the text leaps and disappears, images shift, freeing space, and each piece of information has a lot of free space.
For many people, isolation means that their private world became lesser, more straightforward, shyer. Yet, the Internet still is the place of the hustle and bustle, but some web design aspects are now under the impact of inner calamity.
The designers return to the plain design with great white background, giving our eyes and content space to breathe. Its name is conscious web design. This approach reminds us that the users do not want to be overloaded by enormous values of information and graphics.
Furthermore, this trend is consistent with the requirements of recent Google algorithm updates. As a result, the upload speed of your website will benefit you and boat the page in searching systems lists. The simpler your design is, the less content you need to upload, which is a win-win approach.
Also, this trend is following Google’s requirement for user experience on mobile devices. In our world, where people use an incredible quantity of devices, it is harder to make the websites work on them. However, the simpler your design is, the easier it is to employ.
Savor Design is an excellent example of this trend. It creates unique ceramic works. Although this site has all the fun tricks of modern web scrolling, there's a controlled sparseness to the layouts that instantly make your life more manageable.
New technologies have always boosted recent trends in web design. The modern world is not an exception. The new generation of displays provides a more detailed resolution than anytime before.
The image quality standard has changed from HD to 4K (four times the pixel density) and higher. More monitors and laptops with 4K+ resolution enter the market. There are even 6K and 8K models. We are also seeing higher broadband and mobile data rates to meet this need for visual detail.
Many web resources go behind the boxes of standard website models where text and a few static images were used. Instead, web designers enthusiastically use 3D design, animation, AR, VR, large-scale video and pictures, and interactive features to make their websites more attractive and exciting.
Nevertheless, web designers must know about the number of users that cannot connect and use those updated devices. Hence, everything should be developed the way it will function the best for every user.
Smart City Map is one more example of an original and attractive way to use 3D. Kaspersky company that works on internet security, developed it. That map shows new security technologies for various aspects. Each of them is shown as different places. You can wander in the virtual city in three dimensions. It is an appealing way to attract the audience to a rather dull subject.
People often criticize social networks for offending knowledge and ideas, transforming them into fragments that have no impact on the brain. In a worse scenario, it leads to misinformation and conspiracy theories.
One of the trends in web design that is becoming popular is ScrollyTelling, also known as visual storytelling. With this design, when you scroll through and read a long article, you get fun little visual treats from elegantly typed columns to quirky inserted images, subtle animations, and more.
It's like reading a print magazine (in terms of beautiful and inspiring art direction), but with the interactivity of the Internet and the appealing nature of moving images.
Scrolling is frequently used in online journals. A good example is the HuffPost article about a chef who became a humanist, Jose Andres. The first time you scroll down the page, you think you're enjoying a sophisticated digital gimmick. But on closer inspection, much of the effect here is achieved through outdated design, particularly the use of angle quotes to add visual interest and a sense of dynamism.
Competent application of each of these factors gives a chance to succeed in promoting the portal. To get a positive result, it is best to entrust this work to professionals. Our team Merehead has extensive experience in web design works. We carry out a competent selection of trends to create a high-quality design. At the same time, we consider the customer’s wishes and are guided by the appointment and purpose of the site.
If designers apply trending or new components to the design, it will increase the attractiveness of the page. Professionals always keep track of the appearance and disappearance of certain trends, and you can do this only through articles like this.
Merehead employees are always aware of all the latest innovations and trends, not only in design issues but also in technical support. Our team uses only new equipment for the realization of the set task. We also use quality programs to work with a variety of functionalities.
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