// Trends
Best Website/Mobile UX Design Trends Predictions You Should Know in 2020
// Trends
UX Design is a comprehensive concept that includes a lot of elements: interactivity, utility, simplicity, practicality in use and even the emotions that the user receives. Therefore, no less hard work is needed on it. Including, you need to constantly monitor trends to meet an increasingly impatient user.
Laura Klein, known as the author of the book UX for Lean Startups and Director of Users Know, called UX design the process that determines the experience that the user will receive. She explained that developers make decisions about how the client will need to work with the product. That’s why UI design is a process, not a phenomenon.
You can repeat specialists for a long time. Some even claim that this is an artificially created for example a logo concept, and UX design does not really exist. But most put it together: the UX design explains how the user interacts with the product and how it benefits from it.
UX will penetrate automation. Automation of processes reduces their execution time. It is noteworthy that 71% of users rated exactly the time the most important aspects of the service. UX should be aimed at user satisfaction. The faster the result is achieved, the more positive emotions.
UX will expand coverage. In most, today, the UX is directed to websites and smartphones. At the same time, the list of applications that are developed taking into account the UX is relatively limited. Some applications cannot be used simultaneously since one of them does not adapt to another device. Also, difficulties are created by the lack of applications for some web services (for example, freelance projects).
UX will be the basis for attracting attention. The picture is important, but it has less influence. Everything comes up against time again. UX should be aimed at reducing the number of interactions to achieve the goal. So the user will get more satisfaction, and therefore more likely to return to the product again.
UX will move on to things. And I'm not talking about smartphones or watches. It is necessary to look much wider. For example, the improvement of clothing. Self-tying sneakers from the movie "Back to the Future 2" is a good example. It's time to get rid of the idea that UX is associated only with devices. "User experience" is aimed at customer satisfaction, and therefore can be applied in any area.
The most frequent interaction is pressing the mouse button or sensor, but speaking of UX trends for 2020, I want to start with a voice. This technology has been revolutionizing our lifestyle for several years now. Smart ideas like Google Home, Alexa, Amazon, or Siri are by no means a complete list of possibilities to control processes with the power of voice.
Today it is clear that the voice search has also passed an impressive optimization, we are already aware of new web dev trends. The browser will not display results for the word "mom" when you said "muffin." Search engines began to clearly perceive the long and most complex queries and not short words. It is expected that by 2020 about 50% of requests will be performed exclusively by voice.
At the same time, it is much faster to turn on the light in the house with a voice than to go to the switch. The presentation is easier to show using voice commands than walking around the room with a remote control or standing at all at the computer and pressing buttons. Moreover, voice input will make life easier for users with physical disabilities, such as blindness. The benefits of voice input are incontestable.
And the last tip: both large corporations and promising companies make voice input capabilities part of their strategy.
UX designers face the challenge of developing and delivering digital experiences that take into account human emotions. Bringing such technology to the ideal will bring the entire Internet of Things to a new level.
What do we have today:
Similar technologies at the dawn of activity, but already trendy. As mentioned above, the task of UX design is to satisfy the client. In other words - to achieve positive emotions.
The error of past generations is that they decided that robots are insensitive. This is somewhat wrong. Perhaps they cannot convey emotions, but are able to perceive them. How else to explain the fact that robots could write music?
To create a good UX design in 2021 at all you need to examine the user, and only then provide the product. The perception and analysis of emotions - the best way to understand the client. Therefore, such technologies will be the main trend of 2020 and the next years.
Another technology that changes our lifestyle along with voice input. In fact, it is far from new. Slides with your finger across the screen of a smartphone are gestures. And special features for people with vices have been developed on many devices for a very long time. But if earlier it was an imperfect technology, today it has the ability to make life easier in most areas.
A bit funny, but telekinesis is becoming a reality, albeit rather limited. Close the louver-boards with a wave of your hand or turn on the monitor with a click of your fingers in many homes is already a commonplace thing.
From abstract things again go to a living example - ARkit from Apple. The technology of augmented reality can soon become the foundation of iOS, which means that in the future it will become a market trend.
One of the trends of the last 2-3 years among the developers is the “smartphone first”. We really spend most of our time with it. But it happens that at one moment the phone is inconvenient, and after a while, it is simply necessary, and all this is connected with one application.
Therefore, the next trend is device synchronization or a “hardware-independent approach in UX design.” Be it a smartphone, a watch, a laptop or a smart house - the user needs dynamic capabilities between all devices.
In many ways, such interactions are connected with the achievement of such goals as booking a hotel, calling a taxi or buying things. That is all that can be done via the Internet.
One example of a company that has already fully implemented a hardware-independent approach is Uber. Passengers can start the trip with voice commands, calling the car through Google Home and complete it upon arrival via phone or watch. That is, the client uses two or three devices for a single and continuous operation.
I advise you to think about how customers can use your product with uninterrupted action on different platforms.
In this case, affected and UI-design. We are talking about the rejection of flat graphic design in favor of detailed 3D-elements. That is, developers will change the look to simplify information.
The flat design is based on minimalism, crisp edges, bright colors and 2D illustrations. The material design developed by Google back in 2014 suggests deep detailing through grid-based layouts, adaptive animation, and transitions.
One of the key advantages of flat design is the high page loading speed and quick product evaluation. But the material design will allow a multifaceted view of the product, which will give a clearer understanding of its purpose.
Among other advantages of material design can be identified:
In the end, increased detail increases confidence. It gives the impression that the developer has nothing to hide at all: he is ready to show the product from any direction.
Many companies make 2020 a new starting point. This is not an accident because a lot of technological advances have occurred in the last two or three years. Now they require a little improvement and a new level. Accordingly, in 2020 we will see a lot of new trends.
UX will lead a complete revolution in attracting the attention of users. The smallest tasks will be carried out in the shortest possible time, practically without wasting time. "Contradictory interactivity" is coming. Users will act more, but spend less resources to achieve results.
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