How to Develop a Social Networking Site like Facebook from Scratch?
Social networks are popular portals with a large number of people registered. With their help, users can communicate with each other, listen to music, follow the news, and watch videos. At the same time, the owners of these sites can receive income from this project and provide various types of services.
Also, in the early stages, there may be various lawsuits related to privacy issues, funding issues and much more. This is unpleasant, but the popularity of the project and the high demand for its use significantly shifts all these negative factors into the background.
In this regard, we can conclude that first you need to be patient and be ready to defend your positions. Also, when creating a social network, all actions must be divided into several stages. For your convenience, we have assigned all steps into groups ourselves.
Any project, small or large, starts with an idea. It must have value for the user and be in demand. Also, uniqueness plays an important role in this. Customized and unusual solutions have more potential to attract new users. You can copy Facebook completely, but no one will need a copy.
Therefore, you should make sure that the project is interesting and attracts with unusual and new functions. Demand segmentation can help a lot at this stage. You can create portals for movie fans, and provide full access to various video files. Also, projects are created for those who are attracted by music. However, such projects already exist, so it would be best to monitor the market in order to exclude existing ideas, the presence of which can significantly reduce interest in the social network. Your idea should stand out among all the variety. An example is platforms for working with cryptocurrency. All available exchanges are not alike, and users can choose the version that is most convenient for them.
It is also a mistake to suppress the idea. Don't be afraid to share your thoughts with friends. This can significantly get the project off the ground in terms of funding or direct participation in the development. We will also be able to get more support in terms of reviews and advertising initially. This will attract a significant number of visitors in the first days after launch.
Also, investors actively support ideas with a minimum team of 2 people. Projects with one participant do not inspire confidence, since there is an opinion about the minimum amount of costs and the lack of commitment to implementation and promotion.
The optimal solution for creating a project will be the use of design trends. It is best to choose what will be relevant at the time of release. Particular attention should be paid to such criteria as:
The first type is a project that has a template design not only in appearance, but also in key functions. You will need to develop a unique design that will be the iconic landmark of the portal. The most popular template portals today are BuddyPress, Dolphin, phpFox, SocialEngine and more.
These systems have a number of problems. First of all, it is the speed of work. They are heavily overloaded, resulting in network operation interruption. They are also difficult to scale when used on various gadgets. Also, the problem of customization can affect the work, as old functions may conflict with new ones.
When using frameworks, social networks can get high speed, security of personal data and excellent adaptability to scaling. Our company offers to use Laravel PHP. On this basis, there are about 5 popular PHP frameworks. For example CakePHP, Codeigniter, Zend, Symfony and a lot more.
An audience that will create the main content and help develop and form social life on the network.
Our experts collected analytic data and came to the conclusion that in the first days it is necessary to attract from 20 to 50 thousand users. To do this, you can use popular sources.
By applying the listed steps, the owner of a social network can not only create a high-quality portal for communication and entertainment of people, but also earn money from this. To achieve this, you must follow a number of rules.
Monetization in a social network involves specific requirements and factors. The users themselves are not used to paying for registration on such services, so all released products, including Facebook, are free. In order for the project to begin to outweigh the production costs, several models can be applied. I have prepared key models that can become an effective business model.
With this model, users will have full access to the basic functions and options of the social network. This will not interfere with their full communication and viewing of entertainment content. However, you can provide additional functions for a small amount to make a profit. For example, the ability to send stickers, listen to a more expanded list of songs, and so on.
In most cases, the cost is not large, since such a similar subscription can be issued by any member of the social network. For example, the conversion is 1 percent from 1 million users. Then the owner will receive 10 thousand transactions per month. If the minimum cost is $ 9.99, then the monthly income is $ 99,900. This amount turns out to be rather big, which can be a good incentive for expanding and promoting the project. The Linkedin platform works according to a similar model.
This model assumes user access to all possible functions of the social network without restrictions. At the same time, the owner receives cash receipts from the advertisements being placed. The advertiser pays the site owner only for active clicks on his ad. A similar business acquisition model is used by Facebook and Google.
The disadvantage of this version is that you need to think over and develop a separate platform for placing ad units and managing them, which will lead to additional costs. It can also lead to the loss of users. Not all people are ready to put up with the fact that an advertisement pops up with every action. Also, some of them will be able to leave your social network by clicking on the transition to another portal that you will advertise.
This profit-making model can be used for large projects. They must be well promoted and have a consistent and stable audience.
If you plan to host a platform with a wide range of functions and options, as well as with full bandwidth, then the cost will be much higher. The capital for the development of such a structure should start from 20 thousand dollars. For this amount, you can get a custom platform that will have a flexible payment system.
Highly loaded social networks with variable customization options, as well as the ability to fully scale for various gadgets, will cost from 35 to 60 thousand dollars.
The construction of a simple social network, which has the most common functions and options, is created within one month. In most cases, most of the time is spent on designing and optimizing a project for an open source system.
If more complex and flexible portals are planned, then their development will take from two to three months. The duration is influenced by the appearance of the project, its bandwidth, the quality of work and the fullness of functionality.
This question does not have an exact solution, since everything depends on the decision of the future owner himself, as well as on the idea itself. If there is an exclusive project with new solutions and a set of functions, it can become the reason for the emergence of popularity. At the same time, development will have the fastest possible pace, which will lead to the receipt of a large amount of profit and investment.
If the idea is more like another version of Facebook, then you should not rush to invest in the development of the project. It is better to continue working on the idea and add new and interesting options to it.