Trulia Website Clone - How to Create a Website Like Trulia
Trulia is the second most popular online listing of real estate in the United States with approximately 24 million unique visitors per month. It was created in 2005 by two enthusiasts - Pete Flint and Sami Inkinen, and already in 2015 it was sold to the Zillow Group for an impressive $ 3.5 billion. In this article, you will learn how to clone a Trulia website, thereby creating your own real estate listing.
If you are guided by the US market, then you can also use these multi-listings. If your site will work in other countries, look for their local counterparts, for example, the Canadian Real Estate Association or the National Association of Real Estate Agents in the UK.
In addition, the listing can be filled with:
Integrated Search. The Trulia search engine is simple and understandable to everyone. It includes many filters, thanks to which the buyer can find the property by location, cost, number of rooms, type and age of the building, the presence or absence of an intermediary and other important parameters. In addition to this, Trulia has other important information for a property buyer:
For realtors and agencies, the function of saving search history is another feedback channel that allows you to see what the client prefers and offer similar options or use this data in marketing.
Register / Login. To take full advantage of the platform, buyers, realtors, tenants and homeowners must register and provide their first names with surnames, as well as email addresses. In addition, the Trulia website can register through accounts on social networks Facebook, Instagram or Google. This speeds up the registration and login process, and also allows you to automatically pull up some data: photo, gender, age, location, etc.
In addition, when creating a site like Trulia, you should also remember that many of the personal data that users leave on your site is confidential personal data. Therefore, be sure to ensure that your site complies with 10 OWASP standards and GDCP regulations.
Search engine and filters. We wrote above that it is important to have the largest possible database of affordable real estate with the broadest possible description of each property. The problem here is that the more data you have, the more difficult it is for the user to find in them what interests him. And given that in services such as Trulia, Zillow and Redfin, listings number more than 100 million houses, finding the right house can be an overwhelming task.
This is what Trulia provides users with:
Typically, the list of significant details includes the following:
Notifications. Speaking about how to create a site like Trulia using a cloning script, one cannot fail to mention the importance of various messages that the site will automatically send to the seller or buyer through e-mail, SMS, messages in instant messengers and push notifications.
Here are a few typical cases where you can send notifications:
Professional advertisement. This model uses both Trulia and Zillow. Its essence is to add seller’s ads over the natural results in the listing or as a bright marker on the map. At the same time, they can advertise both their services and the real estate that they are currently selling.
Freemium model. This approach involves free access to the main features of your site and paid access to VIP services. Payment can be charged as a monthly subscription for all premium features at once or for a subscription to each feature separately. Here are some examples of VIP services: