How to Choose White Label Crowdfunding Platform
If you plan to launch a crowdfunding platform, then this is best done using white-label, as it is faster, cheaper, safer and less risky. To launch a site using this solution, you need to do four things: choose, buy, configure and connect to the network. The last three things are usually the responsibility of the software vendor, so all you have to do is choose a white label solution. In the article we will analyze in detail on the basis of what criteria to do it.
As a litmus test for analysis, you can use the white label for crowdfunding platforms from Merehead. So you can understand with a real example whether this product is specifically for you, and even if not, this experience will help in analyzing products of other developers.
The first thing to do when choosing a white label solution for launching a crowdfunding site is to decide on the fundraising model and target audience, since not all white labels can support the financing model you need. According to these criteria, crowdfunding sites can be divided into five types:
Donation platform. Investing in various projects, companies, states, initiatives or people without any reward, except for moral satisfaction. Usually in this way they raise money for disaster management, treatment of children, environmental projects, poverty alleviation in developing countries, etc. Recently, this model is also used for financial support of sites, bloggers and political forces.
Reward platform. People invest in a project to get rewards, discounts or benefits. The type of reward is usually determined by what the money is invested in. So, if this is the development of a video game, then they give the game, if it is the support of a blogger, then they give an autograph, a personal meeting or create special content for donors. The size of the award also usually varies: invested $ 50, got a game, $ 100 - a game + an autographed T-shirt, $ 1,000 - a collector's edition of the game and personal thanks from the developer.
Equity platform. A kind of crowdfunding when donors receive an award in the form of shares or part of the capital of the company for which the money is being raised. We can talk about both large sums - from $ 100 thousand, for which purpose the status of an accredited investor is needed in the United States, and relatively small amounts (in the United States it became legal after acception of JOBS Act).
Peer-to-peer lending platform. Fundraising using peer-to-peer lending, when people lend money without the participation of banks or credit agencies. A loan is not issued for free, but with interest, which is usually slightly higher than in a bank, since such investments are riskier.
A set of functions is also important when choosing white label software, so make a list of the functions and tools you need in advance. To understand what you need, analyze the main competitors and those sites that you like. Currently, the following services dominate the crowdfunding market:
Next, when choosing a white label for a crowdfunding platform, you need to pay attention to the supported methods of depositing and withdrawing funds. In addition to supporting Visa / MasterCard and PayPal, there should also be the possibility of cryptocurrency transactions and support for local payment systems in the region you need.
The popularity of payment systems by country:
In addition, also check the software on:
Nevertheless, even these minimal features are needed, so choose white label software wherever possible: