// Mobile apps
How to Create Fitness App?
// Mobile apps
According to Polaris Market Research, over the next five years, the fitness app market will grow by 20% per year, while the revenue of such apps, according to Statista, will grow by 5% per year. It follows from this that if you are planning to create your own fitness app, then the best thing to do it now. In our article, we will tell you about the main nuances and stages of this process.
Before moving on to the concept, design and functionality, you need to understand what type of fitness services your application will belong to. Usually such services are conventionally divided into three categories:
For training and exercises. This type of application serves as a kind of personal trainer that will tell you what exercises to do and for what purpose, and also help with a personal training program and tracking what has already been done. For example, in Sworkit, you can select the type of training (strength, cardio or stretching), specify the time and goals, after which the service will create an individual training plan with video instructions for each exercise.
Other examples: Nike Training Club, Workout Book, 7 Minute Workout and Asana Rebel.
Other examples: Nike Training Club, Runtastic, Google Fit and Apple Health.
Other examples: HealthyOut, MyFitnessPal, Lifesum, Fooducate and MyPlate.
You need to choose a niche based on user preferences and the presence of competitors. So, if you are focused on the US, then it is mainly walking, running, weightlifting, cardio and yoga, as well as some sports (basketball, golf, bowling). At the same time, men mostly prefer to go in for sports and weightlifting, and women - aerobics, yoga and cardio.
In each such direction, an even narrower niche can be dug. For example, the Tabata HIIT Interval Timer app is aimed at those who need high-intensity quick workouts, which is suitable for people who are accustomed to high physical activity, and is contraindicated for beginners. Whereas Nike Run Club will find running partners in your area. Shock will help housewives stay in shape. Peloton is designed exclusively for cyclists. FitBit relies on real famous trainers, and more.
There are also more specific fitness apps. For example, Sleep Cycle uses the accelerometer and microphone of a phone or fitness tracker to track the movement of users while they sleep, to wake them up during REM cycle (for a user-defined amount of time), which is much nicer and makes them feel more rested and ready for the upcoming day and training.
ClassPass shows fitness centers and gyms in your city on a map, indicating the type, time and cost of classes so that the user can choose the most convenient option for him. Zombies, Run! requires users to run and walk in the real world in order to complete a video game mission and progress through the storyline. Charity Miles donates 10 to 25 cents to a charity for every mile a user travels.
Depending on the type and niche, some fitness apps may also have additional features. Here are some of the most popular:
When you build a mobile app, you should also use gamification elements to motivate people to exercise and thus increase their passion and loyalty. Но делать это нужно правильно, а не по шаблону. For example, for fitness goals to better exploit the brain's dopamine system, they need to be clear and easy to achieve.
If the goal seems distant or difficult, then it needs to be divided into smaller sub-tasks that are easy to complete:
You can read about all this in specialized popular science literature, for example, in “Biology of Good and Evil. How Science Explains Our Actions” by Robert Sapolsky and “Willpower. How to develop and strengthen” by Kelly McGonigal.
Fitness apps can generate income in several ways. For example, Fitbit Coach gives you access to an unlimited number of workouts in HD-format for $ 80 per year. Fitocracy provides a true personal fitness trainer, personalized workout and nutrition plans for $ 1 a day. Pact will charge you for skipping workouts. Blogilates sells sportswear.
All these and other methods can be summarized in five monetization models: