• Convenience in the process of self-service;
• Experience of interaction only as necessary;
• Delivery of the information at the right time and the lack of the need for sales staff to be in place - the main thing is that the videos respond to the main questions that arise from customers.
A particular trend that deserves attention is streaming. In many industries, this technique has shown how successful it can be to use live broadcasts to maintain the reputation of the brand. There is a simple explanation for this. Marketing, which uses live broadcasts, is highly trusted. The companies that use this method are showing for their customers - we have nothing to hide. In turn, the audience likes to observe the development of "living" brands. Backstage ethers help in their development very noticeably.
Modern companies are beginning to understand what they should invest in tools that motivate loyal customers. In fact, this encourages buyers to become certain "brand advocates". The best result for you is when people share in social networks the positive experience that is associated with cooperation with you.
Such content is a kind of proof. It works efficiently, because customers rely more on information from other customers than on data they receive from the company. This means that your task is to learn how to use content from users in your own marketing strategies. This move will allow you to maintain a positive image in the segment of the industry in which you work.
An important hint: especially user content is distributed in a social network like Instagram. Here brands can involve interesting stories, popularize these or those hashtags.
Broad use of instant messengers in Content marketing
The theme of the prospects of using messengers in online marketing has long been raised. For example, expert Oles Timofeev believes that in the near future the availability of such tools as Facebook Messenger, Viber, Telegram and WhatsApp will seriously affect the formation of new principles of online promotion. This is also waiting for web development trends 2020.
After stepping over 200 million users, Telegram is becoming one of the most discussed tools that are used in modern marketing. At the same time, businessmen have several options at once how to use the application in their marketing strategies. You can apply it:
• to create channels intended for distribution of important content - it will attract new target audience;
• to introduce chatbots for the functioning of automated sales funnels;
• that it is possible to provide technical support and consultations for clients in a convenient format.
In general, messengers as a tool for content marketing are gaining momentum. Therefore, for a modern company, it is advisable to take this factor into account in its progress.
Using video ads in mobile apps
According to data that can be seen on the portal of Statista, this year the number of users entering the Internet using mobile devices has increased to 52.2%. This indicator can not but affect the trends of modern content marketing. We have already mentioned that the use of video content is one of the important trends. However, the video in mobile applications deserves special attention.
The popularity of mobile applications Facebook, YouTube and YouTube seriously affects these statistics. Video advertising begins to cover a much wider audience than previously made text ads, as well as images. To make the videos very popular, they should:
• to have content interesting for the target audience;
• be optimal in timekeeping - not too tight.
Such videos are capable of bringing new customers to the online platform where products or services are offered.
Voice Search Option
Statistics show that 41% of users of the global Network, who are over 18 years of age, use voice requests at least once a day. The same is true in the E-commerce trends of 2019. And by early 2020, analysts believe that half the search phrases will be spoken.
Those companies that managed to catch this trend, optimize their own sites for this format. Attention is paid even to individual articles and ads. Despite the fact that the phrases remain identical meaning, the wording changes.
For example, the phrase "order furniture Kiev" with a voice command will sound: "Where to order furniture in Kiev". At first glance, such changes are insignificant. But they very seriously improve the results of search results.
More complex analytics