It is a natural tendency among humans to be drawn towards visuals. No matter how much information a full, fat, black book of statistics provides, we will still pick up one which has some amount of pictures highlighting the information.
Oh no, it's not just a habit among kids, adults partake that behavior as well. But how can you use pictures or as a matter of fact, visuals in your marketing campaign to make it a success?
Well, keep in mind that without proper use of visuals your campaign is sure to remain unnoticed rendering a major blow to your business. The primary idea of using visuals in a campaign is to increase engagement. These visuals can be anything under the sun really, images for blog posts, landing pages, social media posts and everything else that you can think of.
But you might still be confused and unsure about the impact that visuals can create for a marketing campaign. So why not hear from the ace marketers who have walked this talk?
So let's get fact digging:
More than 80 percent of marketers use visual assets in their marketing.
Back in 2014, the Facebook posts containing only picture posts accounted for 87 percent
72 percent of marketers believe that image or visual posts are more attractive and effective than text posts.
Oh yes, now that a lot of information about visual posts. But the question remains, how do you take visual campaigns to the next level?
That is why we are here! You might be using visual posts already, but the impact may not be as it should be. It a possibility you may be using the wrong content for the wrong platform. All this falls in place if you know a little bit about the different visual contents that you can make use of!
Think of any advertisement. Go on. I will wait. Let’s consider your favorite fruit drink, I am sure you will think about a commercial popping on your television screen or on your computer. Commercials have been long in use and are perhaps the oldest and the most popular form of the visual medium to showcase different products and service.
The popularity of commercial advertisements stems from the use of video as the medium of entertainment. This is very different from writing or written text since it involves movement and is life like. It's important to note that visual memories are the strongest memories!
While your audience have to work and concentrate to engage with the text of an advertisement, videos work better since the audience can engage with it in a more relaxed manner.
While picture posts for your campaign are the easiest to create, they bring in a world of change as far as the engagement rate is concerned. Not only are they easy to make, but pictures are also effective and can be used in almost any form of campaign.
Pictures add a refreshing break to the words wall that audience find difficult and incredibly taxing to engage with. This is where the power of pictures can be your best guide.
While you can provide a few texts with your campaign, providing a picture of the product will help your audience understand what is being advertised while gathering the required information from the text provided! It’s a win-win for everyone!
You can also use the picture as the centerpiece of the campaign rather than using it as the supporting elements. Your entire campaign can be about an amazing picture which will attract and engage the audience almost immediately.
All you need to do is get a great picture of your product, support it with a catchy tagline. With the spell cast, you have to wait for the orders to come flooding in!
In this world of business where every business entrepreneur and owner is running by the minute, you must come up with ideas that are out of the box and has a fresh crunch to it. However, if you fail to do so, you have to at least do what others are doing!
In that light, you cannot miss out on infographics! While visuals can be used to share a lot of information, problems arose while dealing with statistical information. In that light, infographics became effective! These are the coolest ways to share data and statistical facts
Infographics and data tables showcase specific types of visuals. The primary idea is to make boring data look attractive and appealing in the best way possible.
No matter which designation you belong form, the black and white dull looking data make anyone a little low inside. By creating infographics you will be reading the same data but in an interesting manner.
Ideally, a lot of colors must be introduced to the infographics to make it look attractive and appealing to your clients. Since it’s information you wish to share with your clients, infographics must be strong enough to attract them.
The primary idea that runs any business is the advertisement. Not only business house must advertise its products but also go a notch further and advertise their customer servicing, their values and mission.
Of course, you cannot have the CEO of the enterprise or the entrepreneur himself telling about the growth of the brand and the service that it offers, that would be the heights of blowing your own trumpet!
But you need to bring out that information to light, and the best way to go about it is by the use of customer interviews!
You can get one of your happy customers to talk a bit about your product and services and how they got the best in the market at a compatible price!
The Component of Sharability:
This is the final virtue of visual marketing and it's important that as a business which wishes to grow, a strong social media presence is a must. People have multiple social media platforms at their fingertips! Thus in order to be visible, it's important to develop your presence over these spaces!
So get visual and bring your very best to the table!!!