14 Tips to Enhance Your Web Design in 2020
Check out these 14 tips to enhance your web design and make sure it’s doing all it can for your business and customers. We also recommend reading - TOP GRAPHIC DESIGN TRENDS IN 2022.
With all the information and noise users have to sift through these days, simplicity in web design is the name of the game.
Simple color palettes, clean lines, and lots of negative space help visitors to process your website quickly and help them form an instantly positive impression of your business.
For more design inspiration have a look at ChennaiCreative.in website, which is a resource place for a plethora of design samples for you to choose from.
Guiding users through your site through clever navigation design has become a complex discipline, with best practices forged through endless A/B testing by UX experts.
To make the most of your site’s navigation:
People like to feel that a UX pathway feels familiar, so aim for a blend of using the expected web conventions with a twist.
Microinteractions are a hot-button trend in UX/UI design these days. CTA’s and web navigation has become so run of the mill, that it’s getting increasingly difficult to find a way to stand out from the crowd.
Microinteractions are small animations on your UX elements to further grab the user’s attention. They also have the added benefit of adding a more “human” touch to the user experience.
Having high-quality visuals on your website is a necessity, and studies have shown the positive effects in terms of brand impression and conversion rates.
Here are some quick tips for website visuals:
Studies show that users stay on websites with videos significantly longer (as much as 60% longer!) than those with just imagery and text.
We’re living in the age of mobile usage. As of 2020, mobile browsing accounts for 51.3% of all internet usage. Just imagine how much traffic your website is missing out on if it’s not structured to cater to mobile users.
Responsive design provides a seamless website experience for users across all points of contact.
By 2020, it’s estimated that 50% of Google searches will be through voice search. This doesn’t mean a significant change for web design, but it does mean a significant change for how content will be ranked in the search results.
For webmasters, marketers, SEO experts, or content creators, it means catering to specific search intent. Google’s algorithms are increasingly ranking content according to the value it provides to the end-user, so user intent is a core component to optimizing your site for voice search.
Accessibility in your web design is about ensuring you cater to all online users who may require different functionalities depending on their disability. If that’s not reason enough, just think about how many web users you’re missing out on by not ensuring your website is accessible for all.
Check out the different ways people with disabilities access the internet and how you can structure your website to make sure it’s compatible with these browsing techniques.
Lead capture is especially important for websites in the B2B and e-commerce space, but all the websites should be designed to capture contact information for users.
Capturing lead information allows you to further market to those users and hopefully entice them down the sales funnel towards conversion.
Lead capture is usually done with forms, but it can be as simple as a single box email subscription.
These days, it’s all about producing quality content if you want your site to rank.
What does valuable content look like?
At any given time, users can see:
These web analytics tools have easy integration features so you can incorporate them as part of your web design: