12 Digital Marketing Trends You Need To Know for 2021
Regardless of the era, a center of all relationships was a person. He is and will be a key focus for every company in marketing as well. Nevertheless, even though the marketing object is the same, the methods are changing.
It is digital marketing that lies at the core of any promotion today. For this very reason, companies have to know how exactly the technologies change the trends. How to plan a strategy today using the advantages of digital marketing?
But here is the new term – micro-influencers. As a rule, these are bloggers with channels on YouTube or just popular people on social media. Micro-influencers occupy narrower niches making it possible for small- and medium-sized businesses to attract an audience.
One of the simplest and cheapest, however quite effective methods of digital marketing. UGC (User-Generated Content) is a great way to enhance the brand's reputation. How does it work? Users share information about the brand without any agreements. They do it because they really liked the product.
Sharing user-generated content is a digital marketing trend not just today but also for several years to come. But how to encourage such publications?
Due to chatbots, you can improve the relationships with the customer and increase the company’s efficiency.
The implementation of augmented reality is an emerging trend. A majority of devices started supporting this function relatively recently. Due to augmented reality, many cafés and restaurants appear on the screen of users, who are typing «where to eat?» in the search engine.
Similarly, it’s possible to create apps, which will include information about clothing stores, grocery stores, sport equipment stores, etc.
Otherwise speaking, they make it look like the customer practically owns the unpurchased product already.
One of the magnets for both search engines and customers is high-quality content. And in fact, it doesn’t matter whether this content will become the advertising or not. Its task is to attract a client to the brand.
It’s important to remember two rules:
It’s worthy to highlight such opportunities of videos:
Such posts are meant to reduce the number of actions the user has to take to buy a product. So there’s no need to send Direct messages or enter the website anymore. As there’s information about the price and sizes and the link to order on the post.
Considering the growing popularity of social networks and their role in every customer’s life, such posts will become irreplaceable for every company.
Apart from the video content, you need to pay attention to specific data visualization via simple images or charts. For example, tell the customer about your recent attainments not in textual form but via a pie chart.
The ordinary text will always be a vital marketing component. However, it loses its efficiency without visual elements. Images and charts that convey meaning are always an additional interaction. Respectively, the user will get more useful information and will spend more time on your site or social media page.
Now as never before people give serious consideration of what they spend money on. They want to invest in brands, which respect and value their customers. For this reason, they analyze a vast quantity of resources before making a purchase.
Using any of these images in the search on Pinterest, you will be able to find a brand that manufactured this product. Consequently, you will be able to buy it if desired.
Visual search isn’t just an action simplification of the Web users. This is also a part of digital marketing. Most brands maintain Pinterest accounts, due to that, they have greater reach and more sales.
Customers have been using this function for a long time. It’s particularly relevant in cases when they don’t remember the brand name, or when they just can’t find the right search query. So visual search is one of the digital marketing trends this year.
Let’s go back to the first trend – ad personalization. It’s necessary to build a consumer profile to implement this trend. One of the key steps is communication with the buyer. That is why many companies constantly text with customers via personal messages.
Firstly, this is an opportunity to establish closer contact with the customer. Secondly, this will let you know about requests and complaints firsthand and not from the summary statistics. Thirdly, you will show the client that you’re really interested in all details. And the customer always wants to know that brands are listening to him.
Therefore, you should create accounts for your brand on Instagram, WhatsApp, Facebook right now and text with your clients. At the time when email loses its efficiency as a means to contact customers, the messengers will become a great replacement.
Now is the right time to start planning the marketing strategy for 2021 (if you haven’t done it yet). Must-have is to make a sequential list of goals and ways of their achievement.
If you want to get more traffic and boost sales, then listed above trends must be among your methods. Keep in mind that your competitors are testing these trends right now. So you can’t neglect them either.
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