10 Website Color Schemes Trends for 2021
What has to be taken into consideration when designing a website? Architecture, domain name, hosting, backend, theme, panels. Strange as it may seem, a color scheme plays an integral role. At the same time, many people often delay the choice of it.
But the color choices have a big impact on every user and create a certain impression of the brand. In fact, research shows that people judge websites within 90 seconds of exposure. And the lion’s share of that judgment is based on color alone.
Choosing the right colors can enhance readability and increase comprehension of project goals. According to HubSpot, 46% of people rank the design of a website as the number one factor in determining the credibility of a company. Colors are the main component of the design.
But how to choose the color scheme? It has to reflect the project idea and be aligned with the brand. Besides, the choice has to be based on trends. We’ll tell you which color schemes will be trending in 2021.
Retro style is making a big comeback in clothing, design, and marketing overall. It had an impact on the choice of the color scheme as well. Many top brands start using the popular color of the 80s-90s on their websites.
It’s worthy of note that another trend is implemented here – a gradient. Tones are interblended well, which creates the effect of image smoothness and depth.
Stereotypes say that pink is a color for a female audience. Modern trends say that stereotypes have no place in design. That is why many brands use a pink shade to form the website frame.
Aside from yellow, a lot of brands make black a second color. Why? This is the simplest choice that no user would find inappropriate. Black is a universal color so it can be used in cases when you can’t find a good color palette.
What if we use black not as an addition, but as an only color for the entire website? Brands that aren’t afraid to try things out have adopted this approach a long time ago. The result is users’ admiration.
Nonetheless, using this color scheme requires special skills. It’s very important to create the right gradients and select the other design elements (font, animation, images etc.).
Blue color has been trending for a long time. It was striking dark blue or light blue shade (Facebook, Twitter). It’s quite enough for social media. But if we talk about the full-scale brands that sell products or services, then we need a more attractive website. For this purpose, designers started adding gradients. One of the best combinations today is sea colors with a slight addition of mint shades.
Simple classic and elegance. Certainly, there will be critics, who will blame such a designer for lack of taste. However, it doesn’t stop you from using this color scheme for your website. Especially if it’s in keeping with project policy.
For instance, if your website is aimed at the premium audience, then you can boldly use these colors.
Thereat, don’t be afraid of criticism. As a rule, users perceive these sites well due to their simplicity. Such a color scheme is just timeless even if it’s not so special and unique.
Only two colors, without any gradients. Why are they trending? This is very outside of the box. Blue shades are very frequently used as a self-sustained color scheme or with a green shade. At the same time, the grey color rarely appears in color schemes (an exception is as a gradient for black).
The key feature of this color scheme is that it doesn’t require special skills in graphic and web design. You can actualize it as you like and you’ll get quite an attractive result anyway.
Sometimes you can see additions of bright green or yellow colors. The result is very fresh, multidimensional, and deep.
We have already mentioned blue color three times in this article. Apart from the fact that it will appear combining with other shades, designers use it as actively without additions. The only thing that you can see as addition is gradients and white color for fonts.
One of the examples of websites that implemented such an approach is a web design studio Oino.
That is why the use of respective colors (as a rule, green, yellow, red, and sea) in web design got a new meaning. In particular, designers address human psychology again.
Man loves nature and he has always admired it. That is why when seeing similar colors on some products or websites, he most commonly quickly gives the brand a credit.
It’s pretty hard to imagine the combination of these three colors in one palette. Why? Because we haven’t noticed it so often before. It is indeed the case. This trend is only emerging. Nevertheless, some projects are already skillfully using it.
If you’re planning to carry out rebranding in 2021, then the change of color scheme has to be the first thing to do. This step will refresh your project and will make users look at it from another perspective.
Web Design Gallery