In addition to McDonalds, eco farms, and producers of vegan food, green still used by pharmaceutical companies. If you were looking for a clinic or a doctor, you must have stumbled across one, or even a dozen times. Within last 3-4 years, green began to be used by software companies. Essentially only startups and SaaS applications.
Blue in Graphic and Web Design
Calms and gives confidence. The most common in IT companies, and software giants. Not surprisingly, hardware manufacturers seldom use this color.
Facebook is in the first place in the international race, and VK is likely in the Russian-speaking audience and CIS countries.
What is so remarkable about this color? Its main virtue is a sense of calm. Only for this reason insurance companies and banks prefer it too. They want you to trust them, get it? Psychology is so strong.
Finally yet importantly are weather forecasts. Blue is the color of water, the sea. Tourism, mobile applications, and weather forecast websites have this color in their scheme. However, is it so good? From the association point of view - certainly yes. On the other hand, in the applications catalogs such as Google Play or iTunes downloaded that one what most attracts attention. In other words, if all weather apps have a blue color you have to use another one. Contrasting and challenging. Red, will be fine.
Purple in Graphic and Web Design
One of the most mysterious colors. Purple, violet and their shades most attract young blood. Probably here is why Smart Pig used it in their website redesign.
Black in Graphic and Web Design
Black is trendy and attractive color. Businesspersons and entrepreneurs prefer it. Why is that? This is the color of power, mysticism, respect and of course confidence. Men mostly prefer it while women prefer red.
If you are planning to do a website redesign, pay attention to your target audience. This is the first rule has to be followed. C-suite, managing directors are a clear sign that at least you should use black color in business cards, promo materials, and even a website. However, do not overdo it, more important to stick to balance.