// Guest Posting

UX And Design Strategy Should Be Human Centered

The web world of today is moving towards designs that are more human centered. This is because it is required to provide high user experience so as to gain high organic traffic, which ideally is the primary objective of web design. It is for this reason...

Table of Contents

#1. Understanding both sides of the process
#2. Need for AI-first product
#3. Designing personalized UX
#4. Aligning with AI UX
#5. Incorporating information architecture
#6. Looking through the human-centered lens

The web world of today is moving towards designs that are more human centered. This is because it is required to provide high user experience so as to gain high organic traffic, which ideally is the primary objective of web design.

It is for this reason you will see that UX design and strategy followed by most of the modern designers are much different from those followed years back. The designers are making the most and best use of the advancement in cognitive technologies:

  1. Therefore, if you want to excel as a web designer today you will have to rethink about your strategy if you follow the old school methods, still.
  2. You will also need to restructure every experience so that you can build a more dynamic model based on the user interaction which is machine augmented.
It is all about the success of machine learning and Artificial Intelligence that has resulted in products that comes with a guarantee of high user engagement. This however depends on the seamless cognitive augmentation. Eventually it helps the modern web designers to fulfill the user goals more comprehensively.

Understanding both sides of the process

In order to come up with a great UX design, you will need to know and understand both sides of the process while designing the product:
  1. If you have a better understanding of all the different developmental stages of UX web design, it will help you to design a product that is AI grounded and satisfy the different human needs.
  2. It will also help you to come up with a better and more dynamic solution to solve their issues in particular ways that can be uniquely possible only through machine learning.
If you focus more of designing AI-first products, you will have to utilize machine learning so that you can augment the cognitive processes to the fullest of your users while solving the issues effectively for them.

UX And Design Strategy Should Be Human Centered

Need for AI-first product

The AI-first product will facilitate establishing a better and stronger relation and also to get more positive feedback loops. This loop involves:
  1. More data.
  2. Better AI.
  3. More mass adoption and.
In short, the need of the hour is agility in design that will expedite the search process, extend positive impact and make the digital loops more adaptive to the needs of the users.

Designing personalized UX

If you want to design personalized UX with AI there are several benefits that you will gain such as:
  1. You can design websites will be much smarter.
  2. You will be able to take the multiple constellations of user data points into account.
  3. You will also be able to provide more personalized experiences to the visitors.
With the help of the multiple data points gathered from user research will help you to gain creative insights. This will help you to know what your users are looking for.

When you allow the machines to take over a part of your user research process, you will be able to scale up the use cases. This will in turn make these hyper-personalized, more viable and easily accessible.

Nowadays you will see a lot of use of AI chatbots in order to drive more UX personalization irrespective of the type of industries. With the help of the AI chatbots, intelligent sites are changing and becoming more intelligent. This helps these sites to deal with more complicated tasks more easily. This is because they will not use scripted dialogues but will use user queries in realtime to answer back to them.

Aligning with AI UX

If you align AI UX you will be able to create a deeper influence so that you can achieve your ultimate goal of providing utmost customer satisfaction. It will be much easier to include and focus on all the facets of customer experience. It will eventually help you to create an iterative process that will include all the necessary points such as:
  1. Specifying the requirements of the users.
  2. Understanding the context with respect to the use.
  3. Providing better design solutions and.
  4. Evaluating all requirements.
As for the AI-first products, the designers, data scientists, engineers and developers typically work in a close knitted collaboration.
  1. This collaborative approach ensures that the expected outcome of the customer is well defined and all other issues that are AI subjective.
  2. The UX team will have a better opportunity to define the criteria by engaging human understanding.
  3. The engineers will also be able to utilize the training data to ensure more defined outcomes are achieved.
When you collect and work on the initial data set, your UX team will be able to train the algorithm so that user testing can be started with early prototypes. This will in the end validate the trained models with the real people.

Incorporating information architecture

AI and UX now go hand in hand and it is all due to the progression of AI. This helps in incorporating relevant information architecture in the human-centered design. The importance of information architecture is immense in this matter as it helps in different aspects of the designing process such as:
  1. Content mapping.
  2. Tagging.
  3. Generating a relationship with the data and.
  4. Identifying the trends.
In addition to that it also helps in cross-linking both data layers. This ensures a seamless functioning of these layers. It also helps the team to focus on the requirements of the end users and to gain effective results as the process allows the interface to move through the massive data.

Looking through the human-centered lens

Aligning AI with UX is easy when you look through the human centered lens of AI. However, you will need to make sure that it is aligned correctly with cognitive augmentation or else it will result in distortion. This in turn will result in frustration and misuse.

You must also remember that AI by itself cannot identify the particular problem that you want to solve. That is why it is required to be perfectly aligned with the human need so that it becomes a powerful system to address all marginal and other issues.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is quite experienced in the field of web marketing as well as website designing.

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