2017 and 2018 became key in the mobile apps development. The conceptual vision of this area has changed. If earlier companies considering investing in applications as something secondary and additional, but now it has become one of the base points for a justifiable investment of money. Such changes are associated with high demand for applications.
Recognizing this fact and adapting its business strategies for it, companies have an excellent opportunity to increase sales and acquire new customers.
If you recall the analyst number of free applications downloaded last year, it exceeded the mark of 254 billion. Back a few years ago, in 2012, you could notice a completely different trend. Then the mobile applications just started to gain popularity. The number of downloads was at around 57.33 billion.
Now mobile development is among those areas that are developing most rapidly. According to many experts, the trend will only increase.
Prevailing applications and priority directions of the industry development
At the moment, in the application segment, the following options are dominant:
1. Social networks;
3. The game;
4. Google Play.
There are many tasks for which applications can be used. One of them is branding. Representatives of hotel and restaurant business, trading companies and banking institutions are actively using applications in the process of forming their public image. Now, this is another tool for successful reputation management.
Another important function of many modern mobile apps is the expansion of opportunities for interaction of companies with their customers. For example, here you can even talk about direct marketing. The result is an increase in the level of orders and profits.t
If earlier mobile applications were more often offered to companies-giants or simply large enterprises, now this trend covered also the middle and even small business. Based on those trends that are relevant now, we can draw conclusions about trends that will be relevant to the mobile apps industry in 2019.
Among the popular destinations are the following:
1. The Internet of "smart" things;
2. Further mobile commerce development;
3. Appearance and improvement of applications on demand (for delivery of food, taxi call, etc.);
4. New approaches to ensure data security;
5. Android Instant Apps as a separate trend;
6. The rapidly growing popularity of cloud applications;
7. Accelerated pages;
8. Beacon technology development, which will be subjected to some transformations.
The listed priority trends in the mobile application development industry require more detailed consideration. So, let's get started.
The Internet of things is becoming more relevant. The branch of the perfection of everything that includes the prefix "smart" is developing. It can function in many ways. The Wezom site gives an interesting example. A person leaves for a few weeks from home and wants that on his return he should wait for warmer water in the boiler. For the owner of the apartment will be unprofitable, if the equipment will last almost a month idle.
Therefore, he puts on the boiler at a certain time, when he should be warmed up. We have not yet gained popularity in the application, allowing to expose such functions. Nevertheless - in some countries, they are already quite in demand.
There is even such a concept - Internet of Things (IoT), which in translation means "Internet of things". We mentioned IoT in blockchain technology in a business project. The popularity of this segment is directly related to how actively users download mobile applications and use the IoT devices that are controlled via smartphones using the same applications.
Customers who like to shop online can use Internet banking in mobile applications. Even appeared such term as "mobile commerce" (m-commerce).
Companies use this method to collect data and analyze customer behavior. It is predicted that mobile commerce will be extended in the coming years.
Application development on demand