How to Make a Bidding Website?
This article will provide you with guidance on how to make an online auction and tender platforms like eBay, Etsy, or Karl&Faber. We’ll tell you in detail how a niche influence design and features, how to decide on the optimal auction model, when a website can be created by yourself, and when you can’t do without outsourcing, how much the development costs. We’ll consider these and many other important aspects with examples.
Website niche. All can be divided into three groups on this criterion. The first group is platforms, where anybody can sell anything to anyone like on eBay. The second group is websites, which limit the reach to one but broad niche like Etsy, where the handicraft, vintage, and collectible items are sold. The third group is sites, which work with one narrow group of products like Hubzu that is selling real estate.
If we compare these sites, we might notice a few key things. For instance, the design of eBay and Etsy is polished whereas Hubzu’s design isn’t so impersonal: it immediately shows what the site is selling, the people and the logo in the shape of the house are showed. Even the fonts are «softer» and «warmer»; in other words, homier.
Besides the design, the niche also influences the site features – starting with the search filters and ending with social tools. For example, if you’re selling physical products, then you need integration with postal services. If you’re selling digital products, then you need file storage and a data upload feature. You need the opportunity to limit the impressions to the supplier’s area to sell local services. You need a product authentication service to sell expensive vintage items.
Niche influence the textual description as well. For instance, the sale of real estate, automobiles, large equipment, yachts, websites, and wholesale requires a detailed and accurate description of the product inasmuch as people prefer making expensive purchases after a thorough overview. Whereas when selling cheap products you better bet on emotions i.e. pictures, photos, animation, and short videos.
The other example is fonts. For instance, if the website is selling children’s toys, the fonts should be rounded and playful. Those, who are buying sports cars and motorcycles, like fonts, which imply speed, — italics, and sharp corners. People aged 50+ like bigger and well-distinguishable fonts. If the site is selling things related to Harry Potter, it can’t do without the font of the same name or a similar one.
What else the target audience influence?
A reverse auction (Dutch). It’s used when parties at the auction swap the positions: the buyers accept bids from item sellers and service providers receive bids from potential buyers. For instance, when a large company conducts a massive tender for the purchase of construction materials or when the government is looking for a contractor to clean streets.
A sealed-bid Dutch auction (Reveal). It’s used in the case of a wholesale. The seller auctions the whole lot or it's batch; the bidders gradually lower the price until someone accepts it.
A Scandinavian (penny) auction. Such auctions are known as Penny Auctions in the United States and Europe. They were invented to add more excitement to the ordinary auction. You can put up anything to auction — starting with costume jewelry valued at $1 and ending with Ford Mustang valued at $20 thous.
A unique bid auction. It’s frequently used on online markets to entice buyers with intrigue, excitement, and opportunity to save. Relatively cheap and not so necessary things for the buyer are sold with its help: jewelry, gadgets, interior items, toys, etc.
A first-price auction. A sealed-bid auction. All bidders submit sealed bids once. The sale is made to the highest bidder. It’s usually used to sell cars, real estate, and government procurements.
A second-price auction or a Vickrey auction. Conditions are the same as in the first-price auction, only the winner pays $ of second-highest bid rather than his own bid. In so doing, the trading platform limits a price hike a little bit in the last few seconds of the auction. It’s used on many online markets, eBay for instance, with slight modifications: there's an opportunity to submit the second reserve bid, which will kick in if the first one loses.
Additional features. Various things that improve the user experience and / or distinguish the platform from the competitors. For instance, a mobile app, an auction calendar, an advanced filter, reports, and analytics, push notifications, marketing tools, funds reservation, integration with social networks, a separate page for a seller, etc.
Besides, if the website is a niche one, it’s oftentimes necessary to implement tools specific to this niche. For example, a real estate auction needs:
If you still have questions on the topic, feel free to leave comments below :)