Creativity is another major indicator of how valuable a graphic designer can be to you. As a creative field, you should be able to notice the designer’s style and preferences from the content they have available for you to see. There will also likely be client testimonials present on the designers’ portfolios, though some designers may not be as reliable as the internet makes out. Cross-check testimonials and use them with a pinch of salt when evaluating how good a designer really is. A great way to assess a graphic designer’s competency is to ask for an example of their work. This could be a minor task you set, or a piece they composed for a previous client.
“If you have a specific type of work you want done, ask to see that format of work when requesting examples. For example, if you require a graphic designer to work with Adobe Illustrator, you can request work where they used that software.” Says Sharon Robinson, graphic designer from Writinity and Research Papers UK.
Key skills you must look out for to hire a great graphic designer encompass:
- Experience with designing software
- Experience with typography
- Knowledge about colour and light in graphics
- Technical knowledge of layout
Alternatively, hire designers that you have narrowed down on a paid trial project. This will give you information on their reliability, creativity
and overall designing skills. If it is within your company’s budget, this is one of the best methods to hiring the best graphic designer for your business
. On the flipped side, it is crucial you actually pay these candidates; if you don’t, you will be seen as lacking professionalism and reliability and you will lost the potential graphic designers that you just narrowed down on.
See how potential employees think on their feet. During the interview,
ask something unexpected to get a feel of how they function as critical-minded artists. You could present them with another piece of work and ask how they would improve it and why.
Following this article as a manual will land you with a graphic designer who is suitable, reliable and adequate for your brand. Ensure the both of you are comfortable with expectations and budgeting and moving forward will be a piece of cake!
Kenneth Campbell is a writer and a business coach at Gum Essays and Lucky Assignments. He is fond of writing about many different sides of entrepreneurship, especially management and marketing. Kenneth is always on the lookout for rapid changes of modern market and he always helps his clients make their brands successful. In his spare time he writes about business and content promotion on the Internet.