How to Create a Facebook Business Page
A business page on Facebook is a tool to showcase business in the largest social network in the world. Here you can specify the hours of work, contacts, company information, address, advertisements and much more. Next, we’ll show you how to create a business page on Facebook and set it up so that it pleases customers and serves your goals.
A few important points:
You can also create a business page by going to www.facebook.com/business and clicking on the “Create a Page” icon.
Next, you will be asked to indicate the profile of your activity: “Business or Brand” or “Community or Public Figure”. To do this, select "Get Started" under the image of the desired profile.
Depending on your choice, the created page will have different functions. The table indicates which profile of activity which features are available:
Name. Now in the “Page Name” field you need to enter the name of your company or brand. It is desirable that it matches the name of your real business or brand, but there are no clear rules here, so you can specify the name as you like, at least “Bond007”. Most importantly, do not use the names of other companies, brands, products, people and organizations, as this is illegal.
Business category. Next, in the "Category" field, you need to indicate what type of business you are involved in (a store, an ice cream store, retail, diving, tourism, IT development, etc.). To do this, simply enter your type of activity (keyword) and select the correct option from the pop-up list. As you understand, if you start marketing for eCommerce website you should choose the retail category.
Location. After indicating the category of business, you will be asked to provide an address. This may be the point of sale (store, office, personal address if you are a small business) or the address of the main office, place of registration or headquarters in the region. The address can be hidden from visitors by checking the corresponding item (linking the page to a specific city / region will remain).
Visitors to your business page will see the specified address in the form of a map with a location marker. When you click on the map image, it will open into a full-fledged interactive map, where you can change the scale and point of inspection.
Phone. Also, if you wish, you can specify the phone number that visitors to the page will see. Usually indicate points of sale and / or support number.
When you have entered all the information, click on the “Continue” icon. After that, essentially, your Facebook business page will be created. Congratulations! The next steps are personalization and customization.
All information entered in this step can be changed.
Logo. Further, the system will offer to upload a photo or image that Facebook will display as the logo of your business (avatar of a business page). The size of the displayed image on the computer screen is 170 by 170 pixels, the phone - 128 by 128 pixels. It is worth considering that the logo will be displayed on Facebook ads, if you decide to use it in the future.
Keep in mind that users will see the picture in their profile, feed and messages in a circle, and you will not be able to optimize the image. This must be done in advance on third-party services: Canva, Crello, Stencil and others.
Cover. Next, the system will ask you to upload a picture for the cover of your business page. The minimum dimensions are 400 pixels wide and 150 pixels high. On computer screens, the image will be displayed with dimensions of 820 by 312 pixels, smartphones 640 by 360 pixels.
After loading the cover, a window of your business page will open, where you will see that the cover is not displayed. To fix this, click on the “Add a Cover” icon and select the option in the context menu: photos and videos from the gallery, upload photos / videos or slide shows (can be done from the ones uploaded to the gallery).
To select the desired photo in the gallery, double-click on it with the right mouse button.
The cover image can be slightly corrected by moving left and right and up and down, but it cannot be increased or decreased. When everything is ready, click “Save”.
Logo and cover recommendations:
The following things are important here:
A window will open where you can give a brief description of the event and select a picture, location, date and time for it, participants, indicate the frequency, and also add the ability to register or sell tickets. When you have everything you need, click Publish.
To create a unique URL, click on “Create Page @Username” immediately below the profile picture. A context window will open where you can enter a URL up to 50 characters long. Usually use the company name and / or relevant keywords. A unique URL is needed to more easily find and improve your SEO page.
Templates and tabs. Here you can configure typical page templates, that is, its appearance and functions. Depending on the goals, these can be business, films, shopping, politics, NGOs, restaurants, services, videos, and more. To select a template, click “Settings” / “Templates and Tabs” / “Edit”.
Facebook tabs are some kind of sections of a business page, such as photos, publications, reviews, groups, shop, video, community and others. With these settings, you have the opportunity to choose which tabs to place on your page, configure each of them or completely disable this function.
User roles. If you want to make marketing for a restaurant and you want to use a business page with other people, then you need to give them access to it by specifying a role for each connected user. To do this, go to "Settings" and then to "Page Roles".
What user roles can be used:
Call to action button. Facebook offers one of five options for
2the call to action button that will be displayed under the cover. To enable it, simply go to the business page and click "+ Add a Button".
In the window that opens, you need to select actions, indicate what exactly will happen when you click the button, and then click "Next".
Then you need to specify more detailed settings, for example, specify the link by which the target action is performed. Then there will be another window where you need to click "Finish".
This is how the call to action button will look in the end.
Facebook has a built-in function for inviting your friends to the created business page. To do this, click on the icon with three dots under the cover, and then “Invite friends”.
A window will open where you can choose the distribution option for all or only for individual users.
This feature is useful for collecting first views, comments and likes.
Combine a business page with your groups. To do this, go to “Settings” / “Templates and Tabs” and select “Groups” and enter the URL of your group.
This is important, because a business page allows you to advertise, while in a group you can directly communicate with customers, conduct surveys and make live broadcasts “only for your own”. All these features are important for business.
Add restrictions on the display of your page. You can ban the display of your business page to residents of certain countries and / or people of a certain age. Or expand your reach by spending money on Facebook marketing.
To enable country restrictions, go to “Settings” and in the “General” section find “Country Restrictions”.
Age restrictions are nearby.
Create a post with the transition to FM. In any post published on your business page, you can add a button to go to Facebook Messenger, where by default your contact will be set for communication. If you create a post with 1 photo, the system will automatically provide you with this opportunity.
Using this transition, invite users to write to you, book a table in a restaurant, ask a question, make an appointment, order a birthday cake or other service. Create such posts, put them on promotion and collect target audience with their help.
Set up Messenger. Facebook is constantly working to expand the capabilities of their messenger, adding new features to it. In the ones you may need: