Google Adwords PPC Best Practices for Business
Google is the most popular search engine in the world. It processes daily more than 4 billion requests. Every day hundreds and thousands of prospective customers are looking for your products or services. Using Google Adwords you will get an opportunity to make a deal just in first half an hour. I have more than 5 years of experience in internet marketing and all my Google Adwords ads are in TOP 3, while the cost of a click is 2 times less than competitors have. If you had tried to use the system and did not get good results, do not be in despair. I will suggest the best practices of using Google Adwords.
Here you will learn some hidden tips and tricks that many others do not disclose. My recommendations will allow you to bypass competitors and get more customers for less money. I should tell you that the article is not for beginners. Here I will show you how to improve the efficiency of your advertising campaigns. Only the best practices, only hardcore. By the way, if you have an idea for a new project, I recommend starting from MVP. This will save you money and time.
Many practitioners forget to mention in their reviews that Google put the ad to the top not because it has the highest pay per click cost, but due to bigger total sum. It's not a rocket science, just math:
Click Price: $5
Google will earn: 500 * 2% * $5 = $50.
Click Price: $1
Google will earn: 500 * 11% * $1 = $55.
Thus, site B will receive more customers, will pay less and will stand higher at the pages search in Google. I think you will be surprised if you haven't already known that. Now you do understand that the most important parameter of Google Adwords is the CTR. Just for recall: CTR is the ratio of clicks to the advertisement views. How many different analytics do you think trading platforms use? Successful cryptocurrency trading or exchange platform uses at least Google analytics, session recorders and its own system of users activity measurements.
Here is an example:
Number of views: 50
Number of clicks: 5
CTR = (5/50) * 100% = 10%.
The more your CTR, the higher your position in Google search and the lower cost per click. So we have understood the basics, so now we will need to understand what could increase the CTR of your ad. PPC is the one of most powerful tools for ICO marketing strategy. Use it wisely and with care.
- Fill in Description, Headline1, Headline2 efficiently. Put every word in the capital letter.
- Put keywords in Description, Headline1, Headline2.
- Put keywords to Path1.
Here are some examples:
Bad request - toys Amazon
Normal request - buy toys
Good request - buy toys Amazon
Really good request - buy transformers toys Amazon
Always I use really good requests for best results. Since other requests simply show that a user has not decided yet as to the purchase. Your budget will be wasted in vain. So collect really good requests and make a profit of it.
Generally, it is necessary to test and analyze different options in order to achieve more. Your CTR will grow steadily and you will get perfect results. Hopefully, this article has been really useful for you. Should you have any questions, feel free write me in the feedback form.
#1. #1 Your Ad Adjustment
#2. #2 Keywords
#3. #3 Minimum keywords per ad group
#4. #4 Start being a sniper
#5. #5 Use negative keywords
#6. #6 Renew you negative list
#7. #7 Make Ads Testing
#8. #8 Company’s Settings
#9. #9 Be patient
#10. #X Bonus