You can create your own rules when you design and not follow the ones set by others. There are probably no specific sets of rules which you have to follow, but you can create different design patterns by using colors and lines and different textures too. In the event that you are not comfortable with creating a unique design then you can follow the ones on other websites and seek guidance.
#7 Use variations of different fonts
You would be able to add a lot of variety while you still keep the essential things in a consistent fashion. The main thing to do here is to use texts from the same font family. Like for instance, you can use the Arial font with its various different variants. So there will be divergence, but at the same time, it will be keeping and maintaining constancy.
#8 Use contrasts wisely
You should use your contrasts in a way that it can enhance your design and also make a few elements look more unique. You will be able to do this in various different ways and generate more contrasts. You can consider using the different contrasts of colors, fonts and even some amount of space in between the items that you design.
#9 Using images
You can consider using images which complement the content of your page. Thus you can use them for complementing and enhancing the point that you want to make through your content. You will be able to find a lot of images from the internet which can aptly suit the specific message that you want to drive through your content.
#10 Use lines in order to make more order in your page
The lines will be helping you in anchoring your items in the image and will create a sense about there being a total order. You can use the lines in the images you use by simply putting them by blocks or paragraphs of texts and thus anchoring your text. You will also be able to put the lines in the form of separators between a number of elements in your image. In such cases, the illusion of creating a number of elements which are all separated will further the main feeling of the planning and the coordination in your design. You can hire a branding company to know more about the importance of graphic designing.
Graphic design is one of the most crucial aspects of a business website. When you create your design, do follow the techniques mentioned here. Hopefully, the information mentioned in this article will have helped you.