// Guest Posting
The Best SEO Strategy for 2020
// Guest Posting
The Best SEO Strategy for 2020
SEO is, arguably, the youngest marketing discipline available today and it is one which is always growing and evolving, making it an extremely fast-paced industry, with nothing looking the same as it did when it first started. The fundamental principle remains the same, however, with SEO focused on making websites easy to understand and find on search engines, even though the tactics used to do so are very different than they were even a year ago.
As online competition continually increases and with numerous new websites launching every day, it may be time to rethink your SEO strategy ahead of 2020.
Investing in your marketing strategy is incredibly important and, as you may know, websites must meet specific requirements which are required by search engines, which is where the SEO strategy comes in. With new trends constantly on the horizon, it is important that you understand what to implement within your SEO strategy in preparation for this new year.
2019 has been a huge year in terms of structured data, with Google finally updating their guidelines on the technique and adding further support for the different forms of structured data. With these changes, it is clear to see that Google is becoming even more interested in extracting the data from your web pages and, in exchange, giving publishers more exposure.
The good news with this is that it gives SEO a more competitive edge over those who don’t keep up with Google’s ever-changing updates. If you don’t yet have structured data implemented on your website, then there are many tools and plugins which you can apply to your website, or invest time in learning how to do it manually.
Whilst online ads still work when it comes to driving and increasing business, we’re set the see this becoming more expensive to implement in the next few years, There is, unfortunately, no guarantee that people will respond to your ads, with around 91% of all total ad spend being viewed for less than just one second.
Creating high quality content to go on your website is a highly-essential element in creating a successful SEO strategy. Users want to see content which is relevant, timely and helpful and Google often rewards this with higher rankings in search engines. Your content must be well-researched and follow a structure which is logical and easy to read and navigate.
Informative and quality articles are set to be the only type of content which will increase a website’s popularity in 2020, with online consumers being quick to detect and then ignore pages which appear to sales focused or spammy.
Short for Bidirectional Encoder Representations from Transformers, BERT is an algorithm update that helps Google understand the user’s natural language in searches more rather than reading words separately. This means that websites can use natural sentences rather than optimising them for keywords and Google.
For example, if you’re searching for “Brazil traveller in need of a US Visa” previously Google might only pick up on the work ”US, Visa and Brazil” and show search results that aren’t suitable.
But now Google will read the search as a complete sentence and offer suitable results. So, part of your strategy should be to assure all you content reads well for users rather than keyword spamming for Google. This is an update to take seriously as is been revealed by Google as “ the biggest update in search”.
No matter how good your content is, if your website doesn’t load quickly or the user interface is too complex, then this will lead to dropoffs on your website. It is proven that visitors will leave a website if it doesn’t load within a few seconds and this is hugely important in the world of SEO. Even just a one-second delay can result in a high number of drop-offs and can decrease your conversion rate by 7%.
In 2015, Google revealed that more people were using mobile search than desktop in 10 leading countries, including the US and Japan and in 2018, consumers averaged spending around three and a half hours on their devices every day.
As a result of this, Google switched its priorities and introduced Mobile First Indexing. This means that Google will predominantly use the mobile version of a website for indexing and rankings and if your page doesn’t look good when viewed on a mobile device, or if the mobile version has less content than the desktop version, then you will likely lose rankings from both mobile and desktop search results. As mobile users tend to use voice search whilst they are on the go, voice search is growing in popularity and these two trends merge.
If you want to optimise your site for both mobile and voice searches, then you must adapt your content to make the most of rich snippet opportunities to have a better chance of outranking your competitors. Mobile users often have less time to scroll through information and voice search only reads out one result to the user, so the right optimisation is vital. Structure your content with the right H2 and H3 headings and which address questions which will likely be behind the queries which are triggering the snippet results.
SEO is moving fast, and many SEO Manchester, Birmingham and London based-agencies are heralding just how exciting the industry is at the moment. In the early days of SEO, those who were fast found themselves far ahead of their competitors who were slower-moving, so it is time to get your 2020 SEO strategy in place!
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