As you know large amount of web traffic is generated from smartphone now a days days. To tap on to this traffic, you need to choose a theme that accommodates the requirements of all kinds of devices. Also, most search engines tend to rank responsive websites much higher as compared to those that do not have a mobile-friendly version. If you hire a web design company, you will be able to have a website design that is smartphone-friendly and also preferred by most users.
Prioritise the Key Pages of Your Website
The key information varies from product to product and it helps to think like a consumer. Arrange the website pages according to importance of information on pages as the order of importance will offer an easy browsing experience in terms of information they are searching for. If the customers cannot find certain key information easily, they would not be able to appreciate your site, so this is crucial to prioritise the key pages of your website for better results.
Easy to Understand
This applies not just to navigation but also to the language that you use on your website. Adding complicated terminology takes away the value of the website. If consumers don’t understand you, they might not continue visiting.
Manage the loading Time
This is the most understandable and most important feature to avoid an increased bounce rate for the website. If the time is taken for the website to load, you could lose potential customers as time is in short supply everywhere and they would just move on to another faster loading sites.
Remember the Mobile Devices
It is the times of a revolution where mobile devices seem to be taking over everything - even the browsing rights! Desktops are being left behind and that should be kept in mind when briefing your digital marketing agency about your website design requirements.
Make Your Typography Identify You
It can become boring to see the same kind of fonts and formats repeatedly. Having different typography can make the recall of your website easier for the consumers. While being different, it still has to maintain the aesthetics of the website by being clean-cut and readable.
With the above techniques trending in the current year, you may feel inclined to incorporate them in your website, but before you do so, consider your company’s requirements, the products, and the brand. Trends are temporary, but adopting them appropriately is completely the company’s decision. Though all the techniques mentioned above are quite generic, the final decision to make is yours. Think carefully as web design is a very crucial decision for your business.