Digital Marketing Trends 2019

Marketing is an area driven by a change in all its segments. Accordingly – successful marketing – it is the one that knows how to capture trends, adapting business strategies for them...

#1. Aimed at the strategy for video marketing
#2. Native advertising
#3. New strategies for community development
#4. Fixing key micromotions
#5. Importance of visualization
#6. New customer-oriented concepts
#7. Vision in the partner’s client
#8. Creating Explanatory Videos
#9. Investing in content developers
#10. Сonclusions

Marketing is an area driven by a change in all its segments. Accordingly – successful marketing – it is the one that knows how to capture trends, adapting business strategies for them. Let’s try to understand the current key trends in the digital marketing industry, which will hold positions in 2019 as well.

Aimed at the strategy for video marketing

In digital marketing, as in other marketing areas, video content begins to prevail. This does not mean that the text and the image will completely lose relevance. However, it is important to understand that it is the video that is the most vivid and popular tool that allows you to convey to your target audience your message.

According to information from The Wall Street Journal, the use of online video has increased 10 times between 2011 and 2016. Over the next two years, the trend has only intensified. In the future, according to analysts’ forecasts, its growth will not slow down.

Speaking of the youth audience, online video has become much more popular amongst it than cable television. Therefore, companies that are aimed at effective interaction with the younger generation need a competent strategy for video marketing. We have also drawn attention to this in the best SMM trends in 2019.

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Native advertising

Traditional advertising tires users. The world is becoming too dynamic and fast for people to get acquainted with information that prompts them to do something directly. The modern audience wants any information to be of use to it. This applies even to advertising.

Native advertising corresponds to this description to the maximum extent. Such information does not strain the person, but on the contrary – provides him with valuable advice and data. Do you want your brand to be associated with the transparency of business conduct, expertise and utility? In this case, your specialists should make videos or articles with valuable tips that are related to the specifics of the proposed product.

For example, a cognitive movie about the combination of different types of cheese with specific wines will promote the promotion of companies offering these products to customers. And an article with tips on selecting a summer wardrobe can gently motivate your target audience to buy exactly your branded items.

New strategies for community development

Working with communities around brands is not a new trend. However, now it will be much more multi-vector. It’s not enough just to organize forums and broadcast news. It is necessary to concentrate on the competent use of user content in your business strategy.

To understand how it works, you need to begin to realize the fact that people began to produce much more content. For your brand, this can be a winning factor. For example, sometimes users produce content without additional encouragement, and sometimes brands successfully motivate it. As a result, a whole team of opinion leaders is created.

You can encourage bloggers who pay attention to your product in many different ways. One of them is to send them presents with your products. By the way, a grateful audience often makes posts with photos and such presentations, thereby motivating new people to become more active followers of the company.

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Fixing key micromotions

According to information from Think with Google, the micromanaging are those critical moments when users expect that brands will satisfy their need for reliable and high-quality information, regardless of location and time. This involves targeting not only long-term strategic needs (from the purchase of a house) but also many small needs.

Whenever there is a need to learn this or that new information, the vast majority of people choose the option of searching it with their gadgets.

Brands that work on their own reputation in the long term, anticipate those micro mounts when their audience will need to get an answer to a particular question. Therefore, they initially build a strategy for their digital-marketing in this way. This allows us to count on long-term and trusting relationships with customers who know that the company cares about them.

Quick and convenient access to useful information in our time becomes the basis for customers or service customers to become permanent.

Importance of visualization

An obvious fact in the field of digital technologies is that the modern audience is not tuned to the perception of exclusively textual content. The images and/or video recordings must be correctly selected. It is very important that there is a harmonious correlation of such principles as:
• balanced submission of the message;
• correct use of interactive elements.

Especially relevant visual elements, if it comes to online video, viewed on smartphones. The popularity of such content is growing – especially in the rush hour. Owning this information, brands are easier to apply it in their promotion.

The trend of promoting high-quality video content in current digital marketing strategies is undeniable.

New customer-oriented concepts

A few years ago customer-oriented was just a beautiful word, which every brand understood in its own way. Now some basic signs of effective implementation of this principle have been formed. It:
• Successful segmentation of the target audience of the brand;
• Using those digital channels that are used by loyal users (now companies cannot expect that customers will come to their sites themselves – they go to those sites where customers spend the most time);
• Improvement of SMM strategies, which now stand almost at the centre of the entire list of tools used to promote the brand through modern digital technologies;
Dynamic content, characterized by differences for regular and new customers (for example, the client first visits your site – and for him, information related to the advantages of the first order pops up, and regular customers are offered notifications about product updates). We have written more about it in a future content marketing trends 2019.

The content of the site, which differentially provides the needs of new and regular customers, is also called “smart content“.  We talked about this in the UI Trends. This refers to content that is competently personalized for the needs of different segments of the target audience.

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The philosophy of one approach for all in modern conditions is perceived as not too flexible. It does not give an opportunity to consider different personalities of customers and apply a competent point approach.

Although personalized messages require more effort from professionals, they provide a much better result. Personalized treatment works much better than a general appeal.

The philosophy of such phenomena is not new. It consists in the fact that companies that are associated with people and a “humanized” approach enjoy great confidence.

Vision in the partner’s client

A satisfied customer is not only the buyer or the customer. This is the person who will promote your brand, sharing impressions with your friends or acquaintances. Thus, the client should initially see a potential partner.

Promotion of your brand on all used digital channels should be aimed at forming a loyal audience. According to experts, turning customers into partners does not require significant financial injections.

The main thing is a competent strategy, thanks to which they will want to popularize your company and will see in it a benefit for themselves.

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Creating Explanatory Videos

Laconic videos, which are optimal in content and timing, are a separate “chip” of modern digital marketing. It is very good if the company produces explanatory videos. They can be with interesting effects and animation elements.

Such videos show the care of the customer and give him important information (for example, on how to properly clean the monitor of an acquired computer, or how to clean up nubuck shoes after getting into the rain). Valuable information in a laconic presentation is something that is relevant for a modern client.

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Investing in content developers

In areas where the cost of services is very difficult to calculate, there is always the risk of succumbing to temptation and turning to someone who promises to “make cheaper.” But such a move is extremely irrational.

Specialists who really follow trends and adapt business strategies for them, highly appreciate their work. This is logical and objective. And those who own only basic skills, can not only use the advertising budget irrationally but also slow down the dynamics of your company’s development.

Therefore, pay attention to experts in the digital marketing industry who do not offer dumping prices and can demonstrate fresh successful cases in their own portfolio.

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Summarizing the trends of modern digital marketing in 2019, it is worth noting such current trends:
• the demand for video marketing;
• The demand for native advertising, which benefits the target audience;
• fixing on “micromotions” when the user searches for your information at a specific time to meet his needs;
• new client-oriented strategies;
• the relevance of explanatory videos;
• focus on long-term partnership with the client, rather than encouraging him to a one-time order.

Understanding these trends and skilful use of them makes the digital marketing area a successful field for the promotion of the brand and, accordingly, of your business.

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