Why a Taxi Business Should Spend in App Development
With on-demand taxi apps booming, it comes out as no surprise that custom app development is on the rise with no stopping down in near future. A mobile app nowadays acts as a bridge between, people who want to book a cab from the comforts of their home, and the businesses who plan to provide this comfort.
This has led to so many taxi app companies like Uber, Ola, Lyft, and others gained prominence over the years with an increasing usage of cab booking app like Uber every single year. The reason why such apps click right away is the fact that traveling from one place to another place with just a single tap has enabled people to travel more with less efforts making the transit comfortable and easier.
It all sounds so great, isn’t it? But hold on, there are even more reasons for taxi businesses to indulge themselves into mobile app development!
So true, considering the booming population and traffic nowadays you see on roads. Besides, as per a study conducted by Statista, the billion dollar mobile app industry is expected to take a plunge of almost 10 times from $97 billion in 2014 to $970 billion by 2024.
Even if you consider taxi business app development, a small piece of the entire cake, you can imagine the potential lying behind taxi app business scenario. Today, people prefer hassle free travel, irrespective of whether they have their own vehicle or not, and that is what made possible through taxi booking apps.
Going by the traditional means, taxi companies find it difficult to grab a customer base, especially without any knowledge of where the demand of taxi apps is promising enough. Also, going conventionally would mean calling up a taxi booking company, and then booking an app after a discussion, which is a cumbersome and tiresome process.
Taxi apps make it possible for passengers to book a taxi right away right away without any hustle of getting in touch with a representative to book the same. This makes the whole booking process not just streamlined but less of a headache to deal with from a traveler’s perspective.
When having a taxi booking mobile application in place, it allows for a smooth communication between app owners, taxi drivers, and passengers. Due to such an interconnection between all three parties, businesses can have a brand value built over time through push notifications, ratings, and reviews, giving rise to relationship building.
Reaching out to prospective travellers via a mobile app is way easier than promoting one’s business via outdoor advertising, media advertising, or online advertising methods. Moreover, a mobile app is a great way to build a brand, considering the fact that today everyone has a Smartphone with iOS or Android backed by an Internet network connection.
It is all about a true sincere relationship coming to the aid of a business in building a loyal passenger base over time. Once you have enabled travellers start using your app, you can constantly offer them with rewards, loyalty points, coupon codes, special offers and discounts, etc. for being honest to your app while not letting them switch to competitors.
A business can have a direct one to one communication with customers via a mobile app with in-app messaging and a support team always ready to aid customers while providing best customer services. This can enable a business to grow via providing best customer services, and also persuading existing customers to be loyal while sticking to the brand.
Since mobile apps help passengers to book cabs in no time, it surely attracts more and more people to book a taxi as soon as they plan to go somewhere nearby or far off. This allows for maximum bookings while in turn increasing the sales and revenue over time.
Additionally, a mobile app for an on-demand taxi booking business does not cost much to build as compared to a physical infrastructure setup, office premises, or equipments. Hence, a mobile app not just cost less, but even lets a business crack more sales in less time.
Having a website is just not enough today since today everybody wants to check out their app and getting on mobile is the single most thing to accomplish for any business. This is the reason why businesses tend to spend too much after apps. More importantly it is so quick and easy to book a taxi with simple taps that everybody prefer to use an app to book the same rather than use conventional means for the same.
So, now you know how branded taxi app development plays an instrumental role in allowing a cab booking business to establish a brand identity and have more bookings done via a loyal customer base. Moreover, a mobile app in today’s time is a dearth requirement for taxi app businesses due to an increasing number of people adopting the concept of cabs for making their commute hassle free.
It is not so complex to understand that if you have a taxi business plan, you need to develop a branded taxi app to back it up in a full proof manner. Hence, you need a reliable business partner in the form of an app development firm who can understand all your goals and help you achieve the same.
Mushahid Khatri is a Chief Executive Officer of Yelowsoft which is one of the leading Ride hailing software. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business.