Entrepreneurship is a challenging business but it’s also your only ticket towards financial freedom. Building and owning your own venture can be exciting, however, it’s not for everyone.
So if you think you’re cut out for it here are some easy ways to get a head start:
No Extensive Business Plans
Entrepreneurs waste time writing copious business plans based on market research hypotheses. If you’re one of those who’ve done that you would know the secret to success lies in execution and not spending hours, days and months on planning alone. Yes, planning is essential for any business or non-business venture but overdoing it may cost you time and money, not to mention the increased pinch of frustration as you wait for the launch.
Pick a great domain name
Your domain should be one that is memorable. Get a dotcom if it’s available for the name you’re looking for. You may find you can’t have the perfect domain as someone or the other has already thought of it and registered the name. If that is the case, get what matches the closest to what you have in mind. Any popular hosting site will help you do that. Just enter the name you’ve thought of and its search engine will sift through the Web for available dotcom variations.
Find a Good Developer to Build Your Website
An accomplished developer will go a long way in helping you build the effective website you want. Outsourcing is an option but it's better to hire someone you can collaborate with directly. Find a developer who has the necessary skills to build the platform you’re looking for to make your dream a reality. Remember, there are developers and there are developers. Picking the right one for the job will save you a lot of hassle and grievance in the long run. Again, there a sites you can go to that can help you find the perfect match to start your website development process. However, to develop a website you need a fast connection. AT&T Bundles offer great packages with super-fast internet without any interruptions or lags.
Put up a Landing Page ASAP
It’s a good idea to start a buzz about your business even before your site is complete. Start collecting data by putting up your landing pages in order to gain customer and market insight about your domain, service and product. Like above, there are sites that make this process super easy. One of the oldest strategies is to gather email addresses of visitors interested in learning about your site. That’ll certainly give you a head start on your business marketing process.
Test, Test, Test
Test your hypotheses and test them again and again. That makes for a perfect approach to building your business. The extensive testing will help you figure out exactly what combination of product and marketing will make your online venture a success. Another thing you can do is read related blogs to learn what processes other online businesses are implementing to grow their market outreach.
Customers come to you for a solution and the value you provide to them. So all your marketing efforts should focus on problems you’ll solve for them and how you'll make their lives better. From your social media engagement to email messages and other marketing tactics, it should all be geared towards providing what your clients want or need and informing them as to how it will benefit them. Your consumers will share things of value with others helping you promote your business, in turn leading to more sales.
Mix Traditional and Online Marketing
A rule of thumb - follow your customers to where they hang out. If they’re on Facebook, Twitter, Pinterest, LinkedIn or YouTube you also have to be seen there. However, that doesn't mean you should ignore traditional opportunities to market. Everyone’s not online. So look at print advertising, publishing articles, public speaking, business cards, etc. that you can use to reach out to people in the real world too.