99% of all sites in the world have problems. Some projects have minor errors, while others require serious improvements. Having 8 years of experience in projects developing of varying complexity, I have prepared a list of the main mistakes, recommendations and website ideas that will help to increase an efficiency of your website and bring more potential customers. For sure, you have a problem at least in one of the points below.
#1 Site loading speed
This is very important. I understand that you can wait more than 1 min. for your site to load) Just believe me, the user will leave the page and find another more suitable resource. An excellent is value of less than 1-2 seconds, while normal is 2-4 seconds. Loading speed of more than 5 seconds is bad. And more than 10 seconds is a complete disaster! Do you know that the increase in loading time of the Amazon site for only 1 second can cause a loss of 1 million dollars. Check your website: https://tools.pingdom.com
#2 Responsive design
Do not forget about smartphones. 79% of mobile users make purchases via their phones. Check your site for a responsive design!
#3 Phone at the top
Do you have a business that provides services to the local market? Indicating a phone number at the top of the site increases the number of calls by 37%. It is both good for website or mobile app.
#4 Appearance is of a great importance
In most cases, people make the final decision of buying goods based on how they look like. An online store must have high-quality images and easy design. These are the key factors that affect conversion. But do not use stock photos. It’s 21st century! There are many services that provide free high-quality photos. For example, pexels.com.
#5 Feedback form
If you have more than 5 fields in a feedback form, this means you are losing customers for sure. People do not want to spend time filling boring fields. If you do need to get this data from the client, divide the form into several stages wherein each of them will have only 2-3 fields. This significantly increases the number of incoming customers.